2895784
Description
Mind Map by Naomi Land, updated more than 1 year ago
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Created by Naomi Land
almost 9 years ago
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Designing a customer-driven marketing strategy
- Production Philosophy
- Focuses on improving
production and
distribution efficiencies
- Focuses on improving
production and
distribution efficiencies
- Product Philosophy
- Focuses on
continuous
product
improvements
- Focuses on
continuous
product
improvements
- Selling Philosophy
- focuses on
large-scale
selling and
pomotions.
- focuses on
large-scale
selling and
pomotions.
- Marketing philosophy
- Company holds that to achieve
it's organisational goals, it needs
to know the needs and wants of
target markets and delivers the
desired satisfactions better than
its competitos
- focuses on
customer's
needs and
wants
- Creating customer satisfaction and loyalty
- Customer value
- Customer-centred company
- customer lifetime value
- Customer Equity
- Customer Equity
- Customer value
- Customer relationship management (CRM
- Company holds that to achieve
it's organisational goals, it needs
to know the needs and wants of
target markets and delivers the
desired satisfactions better than
its competitos
- Societal Marketing Philosophy
- company decisions
should consider
consumers' wants,
company's
requirements and
consumers' and
society's long-run
interests
- company decisions
should consider
consumers' wants,
company's
requirements and
consumers' and
society's long-run
interests
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