AMWAY

Eliana Ruiz
Mind Map by Eliana Ruiz, updated more than 1 year ago
Eliana Ruiz
Created by Eliana Ruiz over 6 years ago
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Mind-map of case Amway

Resource summary

AMWAY
  1. Amway is a company largest direct selling world. that does more than provide customers with good quality products. It shows the practical realities of Amway's global commitment and how it plays a key role in the communities in which it operates.
    1. Typical products: personal care fragrances, body care skin care and cosmetics durables such as cookware and water treatment systems nutrition and wellness products such as food supplements, food and drinks. IBOs play a key part in helping Amway to deliver its Global Cause Programme.
      1. Reported worldwide sales $11.800bn in 2013.
        1. 80 markets and territories worldwide.
          1. 3 million Independent Business Owners (IBOs)
            1. The IBOs are Amway's links with consumers and the communities in which they operate.
              1. Highly motivated
                1. Self-employed
                  1. Responsible in trading
            2. Typical products: personal care fragrances, body care skin care and cosmetics durables such as cookware and water treatment systems nutrition and wellness products such as food supplements, food and drinks. IBOs play a key part in helping Amway to deliver its Global Cause Programme.
              1. Corporate Social Responsibility (CSR) Amway defines a global cause as 'a social issue affecting many people around the world engaged in a struggle or plight that warrants a charitable response'.
                1. Growth and responsibility
                  1. Help children in need across the globe.
                    1. Help people live better lives.
                      1. Providing a low-cost low-risk business opportunity based on selling quality products.
                      2. Amway launched the global One by One campaign for children in 2003.
                        1. Working with employees, their families, the local community and society at large to improve their quality of life.
                          1. Contributing positively to the communities they operate in.
                            1. Organisations working responsibly
                            2. Stakeholders
                              1. Global headquarters Amway Europe
                                1. IBOs
                                  1. Community partners-UNICEF
                                    1. Staff
                                      1. Customers
                                    2. This case study of UNICEF shows how Amway is a business that does more than provide customers with good quality products. It shows the practical realities of Amway's global commitment and how it plays a key role in the communities in which it operates.
                                      1. Since 2001, Amway Europe has been an official partner of UNICEF and has been able to contribute over 2 million euros (about £1.4 million). The focus is on supporting the worldwide 'Immunisation Plus' programme.
                                      2. Fundraising through selling items such as: greetings cards multi-cultural gifts and cards stationery and wrapping paper toys for children.
                                        1. African childrenAmway Europe provides support for fundraising to the extent of 500,000 euros (about £350,000) per year
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