CITISTORES MARKETING PLAN

Carmen Chappe
Mind Map by Carmen Chappe, updated more than 1 year ago
Carmen Chappe
Created by Carmen Chappe about 6 years ago
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CITISTORES MARKETING PLAN
  1. SWOT ANALYSIS
    1. STRENGTHS
      1. Loyal Customer Base
        1. Well Established Brand within Community
          1. Exceptional Customer Service
            1. Australian made products
              1. Prime Location
                1. Unique Shopping Experience
                2. THREATS
                  1. Strong National and International competition
                    1. High cost of Australian made products
                      1. Rising Interest rates
                        1. Rising Living costs and increasing unemployment
                          1. Customers saving money instead of spending it
                        2. WEAKNESSES
                          1. Only One store in WA
                            1. Limited National and No International recognition
                            2. Smaller customer base than competitors
                              1. Only one Brand sold in store
                                1. Vulnerable to negative publicity
                                2. Australian made products more expensive
                                  1. Takes longer to sell latest fashion trends
                                  2. OPPORTUNITIES
                                    1. Products could be made internationally to reduce costs
                                      1. Open more stores nationwide
                                        1. Increase range of departments
                                          1. Wider range of products
                                          2. Create more Citistore Brands
                                            1. Wider Target Audience
                                            2. Develop Online Presence
                                              1. Social media (Facebook, Instagram, Pinterest)
                                                1. Online store
                                                2. Develop Mobile App Technology
                                              2. STRATEGIC GOALS
                                                1. To become Australia's Number 1 choice for customer service and for providing a unique shopping experience
                                                  1. To become a valid contributor to the vitality and sustainability of the community
                                                  2. MARKETING STRATEGIES AND GOALS
                                                    1. Develop online store
                                                      1. Easier shopping experience
                                                        1. International customer base
                                                        2. Loyalty Card scheme
                                                          1. Higher incentive for customers to shop at Citistores
                                                          2. Special orders service
                                                            1. Offers unique, bespoke shopping experience
                                                              1. Maintains luxury standard of brand
                                                              2. Special Events
                                                                1. Christmas, Easter, New Years sales, Mothers/Fathrsday
                                                                  1. Increased sale percentage over same period as previous year
                                                                2. Develop community partnerships
                                                                  1. Sponsorship of community events (sports games, markets)
                                                                    1. Increases brand awareness nationally
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