Color Theory

Susan Barrera
Mind Map by Susan Barrera, updated more than 1 year ago
Susan Barrera
Created by Susan Barrera about 6 years ago
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Color Theory
  1. Understanding Color
    1. The Color Wheel
      1. Color Terms
        1. Hue: synonymous with “color” or the name of a specific color; traditionally refers to one of the 12 colors on the color wheel
          1. Shade: a hue darkened with black
            1. Tone: a hue dulled with gray
              1. Tint: a hue lightened with white
                1. Saturation: refers to the intensity or purity of a color
                  1. Value: refers to the lightness or darkness of a color
                  2. Color Harmony
                  3. The Psychology of color
                    1. Symbolism
                      1. Red
                        1. it can represent warmth — or danger. Since red is also the color of blood, it’s considered an energetic, lively color and is also associated with matters of the heart, and sometimes violence.
                        2. Orange
                          1. Also a fiery color, orange combines the warmth of red with the cheerfulness of yellow for a hue that communicates activity, energy, and optimism. It’s also associated with the harvest or autumn season.
                          2. Yellow
                            1. •Yellow often communicates happiness, cheerfulness, friendliness, and the freshness of spring. It can also signal warning or caution in certain contexts.
                            2. Green
                              1. This is the color of nature, plant life, and growth. As such, it often communicates health, freshness, or an “all-natural” quality
                              2. Blue
                                1. Blue: The color of the sea and sky, blue often communicates peaceful, clean qualities.
                                2. Purple
                                  1. Purple is traditionally associated with royalty, majesty, or honor. It can also have spiritual/mystical or religious connotations.
                                  2. Black
                                    1. It can represent power, luxury, sophistication, and exclusivity. It can symbolize death, evil, or mystery. In apparel, black generally communicates formality (“black tie” parties) or mourning/sorrow (as the color traditionally worn to funerals).
                                    2. White
                                      1. white often represents purity, innocence, goodness, or perfection
                                  3. Color In Design
                                    1. Color in Marketing & Branding
                                      1. RGB vs. CMYK Color Systems
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