Camping and Caravaning Market

MathildeB
Mind Map by MathildeB, updated more than 1 year ago
MathildeB
Created by MathildeB about 6 years ago
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Description

Camping caravaning market

Resource summary

Camping and Caravaning Market
  1. 4.UK: 4000 holiday parks and about 530 000 pitches
    1. 1. & 5. .Age related activity
      1. 25-34: 50%
        1. PC: 92%
          1. Moible: 30%
            1. Tablet: 27%
            2. 16-24: 50%
              1. PC: 88%
                1. Mobile: 35%
                  1. Tablet: 24%
                  2. 35-44: 46%
                    1. PC: 91%
                      1. Tablet: 25%
                        1. Mobile: 20%
                        2. 45-54: 38%
                          1. Pc:95%
                            1. Mobile: 7%
                              1. Tablet: 12%
                              2. 55 and more: 26%
                                1. Digital divide for those age over 65yo
                                  1. PC: 96%
                                    1. Tablet: 7%
                                      1. Mobile: 4%
                                      2. 1.LEGEND: have been camping over the past 3 years (2013)
                                        1. 5.Device used to book a holiday abroad or in the UK (2014)
                                          1. PC is predominant, but then Tablet is much used as Mobile
                                      3. 40% percent of UK adults who used the internent had been on C&C holiday in the previous 3 years
                                        1. 1.Market drivers
                                          1. Weather patterns
                                            1. Price of oil
                                              1. Household budgets
                                                1. Caravan supply
                                                2. 1.Camping is more short break oriented (1-3 days) segment (89% 2013)
                                                  1. 2.Research process
                                                    1. Home computer (94%)
                                                      1. Mobile used at least once (77%)
                                                        1. Travel specific Internet sites (43%)
                                                          1. Websites for accomodation providers (10%)
                                                            1. Travel review sites (5%)
                                                            2. Travel specific mobile app (19%)
                                                            3. 2.Website category reach
                                                              1. Operator (62%))
                                                                1. Aggregator (61%)
                                                                  1. Advice (57%)
                                                                2. 2. Booking process
                                                                  1. Online is predominant: 72%
                                                                    1. PC: 93% (2014)
                                                                      1. Tablet: 18% (2014)
                                                                        1. Mobile: 17% (2014)
                                                                      2. 3.Overall Uk holiday (2015)
                                                                        1. Average lenght : 2,55 days
                                                                          1. Average spend per night: 88£
                                                                            1. Average spend per trip : 224£
                                                                              1. Camping / Caravanning = 13% overall UK holiady
                                                                              2. 4. 2011: Static rental (37%) < Camping (26%) < Owned static 15%
                                                                                1. 1.Social Network sites visited for those who have been camping since less than 3 years)
                                                                                  1. Facebook (43%)
                                                                                    1. Twitter (53%)
                                                                                      1. Pinterest 67%
                                                                                        1. Google + (59%)
                                                                                          1. LinkedIn (57%)
                                                                                          2. 1.Stable, almost no growth
                                                                                            1. Domestic Volume Market (2012) : 15,9m
                                                                                              1. Stable: 16,1 m in 2017
                                                                                              2. Overseas Volume market: (2012) : 2m
                                                                                                1. Stable: 2,3m in 2017
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