Camping and Caravaning Market

4.UK: 4000 holiday parks and about 530 000 pitches
1. & 5. .Age related activity
1. 25-34: 50%
  1. PC: 92%
  2. Moible: 30%
  3. Tablet: 27%
2. 16-24: 50%
  1. PC: 88%
  2. Mobile: 35%
  3. Tablet: 24%
3. 35-44: 46%
  1. PC: 91%
  2. Tablet: 25%
  3. Mobile: 20%
4. 45-54: 38%
  1. Pc:95%
  2. Mobile: 7%
  3. Tablet: 12%
5. 55 and more: 26%
  1. Digital divide for those age over 65yo
  2. PC: 96%
  3. Tablet: 7%
  4. Mobile: 4%
6. 1.LEGEND: have been camping over the past 3 years (2013)
  1. 5.Device used to book a holiday abroad or in the UK (2014)
    1. PC is predominant, but then Tablet is much used as Mobile
40% percent of UK adults who used the internent had been on C&C holiday in the previous 3 years
1.Market drivers
1. Weather patterns
2. Price of oil
3. Household budgets
4. Caravan supply
1.Camping is more short break oriented (1-3 days) segment (89% 2013)
2.Research process
1. Home computer (94%)
2. Mobile used at least once (77%)
  1. Travel specific Internet sites (43%)
    1. Websites for accomodation providers (10%)
    2. Travel review sites (5%)
  2. Travel specific mobile app (19%)
3. 2.Website category reach
  1. Operator (62%))
  2. Aggregator (61%)
  3. Advice (57%)
2. Booking process
1. Online is predominant: 72%
  1. PC: 93% (2014)
  2. Tablet: 18% (2014)
  3. Mobile: 17% (2014)
3.Overall Uk holiday (2015)
1. Average lenght : 2,55 days
2. Average spend per night: 88£
3. Average spend per trip : 224£
4. Camping / Caravanning = 13% overall UK holiady
4. 2011: Static rental (37%) < Camping (26%) < Owned static 15%
1.Social Network sites visited for those who have been camping since less than 3 years)
1. Facebook (43%)
2. Twitter (53%)
3. Pinterest 67%
4. Google + (59%)
5. LinkedIn (57%)
1.Stable, almost no growth
1. Domestic Volume Market (2012) : 15,9m
  1. Stable: 16,1 m in 2017
2. Overseas Volume market: (2012) : 2m
  1. Stable: 2,3m in 2017

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Camping and Caravaning Market

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	Created by MathildeB over 8 years ago