Strategy

Jessie González
Mind Map by Jessie González, updated more than 1 year ago
Jessie González
Created by Jessie González over 6 years ago
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Description

The concept of strategy

Resource summary

Strategy
  1. Definition
    1. Setting Goals
      1. Using Ressources
        1. Consistency
          1. Integration
            1. Cohesiveness
              1. Decisions and Actions
            2. Roles
              1. Strategy as decision support
                1. Strategy as coordinating device
                  1. Strategy as a Target
                  2. Corporate Strategy
                    1. Internal Competences in the Industry
                      1. Diversification
                        1. Vertical Integration
                          1. Internal resources
                            1. Acquisitions
                              1. New Ventures
                                1. Staff
                                2. Business Strategy
                                  1. External Competences in the Industry
                                    1. Marketing
                                      1. Innovation
                                        1. Performance
                                          1. Development
                                            1. Competition
                                              1. Divisional Management
                                              2. Differentiation Strategy
                                                1. Firms Strategy
                                                  1. Static
                                                    1. PRESENT
                                                      1. WHERE
                                                        1. HOW
                                                          1. COMPETING
                                                      2. Dynamic
                                                        1. Preparing for the FUTURE
                                                          1. GOALS
                                                    2. Company's Strategy
                                                      1. Where to find it?
                                                        1. Heads of the chief executive
                                                          1. Strategy Speeches
                                                            1. Written Documents
                                                          2. PLAN OF ATTACK
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