Global Bike Inc. (GBI)

a01220251
Mind Map by a01220251, updated more than 1 year ago
a01220251
Created by a01220251 about 6 years ago
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Global Bike Inc. (GBI)
  1. COMPANY HISTORY
    1. 1990s
      1. Jonh Davis (Dallas)
        1. Designed a bike for self-use and became popular
        2. Peter Schwarz (Heidelberg)
          1. Engeneer student and tour racer
            1. Designed road bikes based on an ultra-light composite frame (1/10 lighter)
              1. Leader in Europe
        3. 2001
          1. Heidelberg Composites and Frankenstein Bikes merged
            1. GBI (founders co-CEO´s)
              1. John
                1. Sells products and brings in money
                  1. Order-to-Cash
                    1. Service & Support
                      1. Supporting services
                    2. Peter
                      1. Spends money and builds products
                        1. Idea-to-Market
                          1. Build-to-Stock
                            1. Supporting services
                  2. CORPORATE STRUCTURE 100 employees approx. (2/3 US &1/3 Europe)
                    1. Headquarters in Dallas
                      1. FUNCTIONS
                        1. Material planning
                          1. Finance
                            1. Administration
                              1. HR
                                1. IT
                                2. DISTRIBUTION
                                  1. Dallas: Central US and internet retailers
                                    1. San Diego: West Coast and exports for Asia
                                      1. Miami: East Coast and Latin America
                                    2. Subsidiary GBI Europe in Heidelberg
                                      1. FUNCTIONS
                                        1. R&D
                                          1. Main manufacturing facility in Europe
                                          2. DISTRIBUTION
                                            1. Heidelberg: Southern Europe
                                              1. Hamburg: UK, Ireland, Middle East and Africa
                                          3. NETWORKS
                                            1. DISTRIBUTION
                                              1. Internet
                                                1. Information, Marketing and Education
                                                  1. Limited Sales
                                                  2. Exclusively well-known and respected Independent Bicycle Dealers
                                                  3. PARTNER
                                                    1. Extensive and strong relationship with suppliers
                                                      1. GBI is generally the largest customer of its main suppliers
                                                    2. STRATEGY
                                                      1. PRODUCT
                                                        1. Product development most critical element
                                                          1. Highest level of: quality, toughness and performance
                                                            1. CATEGORIES
                                                              1. Touring/Road Bike
                                                                1. Deluxe Model (aluminium)
                                                                  1. Professional Model (Carbon Composite)
                                                                  2. Off-road trail Racing Bike
                                                                    1. Men Model
                                                                      1. Women Model
                                                                      2. Accesories (Outsourced)
                                                                        1. Helmets
                                                                          1. T-shirts
                                                                            1. Others
                                                                        2. High investment on innovation
                                                                      3. MANUFACTURING
                                                                        1. Production Facilities
                                                                          1. Characteristics
                                                                            1. 3 assembly lines each
                                                                              1. Line Capacity: 1,000 p/y
                                                                              2. Total Production Capacity: 6,000 p/y
                                                                                1. Can be increased 15-20%
                                                                              3. Location
                                                                                1. Dallas
                                                                                  1. Heidelberg
                                                                                  2. GBI Assembles semi-finished goods into finished goods
                                                                                    1. Wheel Assembly
                                                                                      1. Touring Aluminium
                                                                                        1. Off-Road Aluminium
                                                                                          1. Carbon Composite
                                                                                          2. Send them to warehouses
                                                                                        2. Partnership Relationship
                                                                                          1. Collaborative
                                                                                            1. Research
                                                                                              1. Design
                                                                                              2. Outsource
                                                                                                1. Frames
                                                                                                  1. Wheels
                                                                                              3. IT
                                                                                                1. Shared services model for all IT functions
                                                                                                  1. Implemented SAP ERP
                                                                                                    1. GLOBAL OBJECTIVES
                                                                                                      1. Reduce Costs
                                                                                                        1. Deliver best-in-class technology
                                                                                                        2. CONSEQUENCES
                                                                                                          1. Highly global controlled environment
                                                                                                            1. Consistency of operations
                                                                                                              1. Process Integrity
                                                                                                    2. Deliver innovative high-performance bicycles to the world’s most demanding riders
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