A Real Case: Netflix.

Ana De la Torre
Mind Map by Ana De la Torre, updated more than 1 year ago
Ana De la Torre
Created by Ana De la Torre about 6 years ago
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Description

Netflix. New trends.

Resource summary

A Real Case: Netflix.
  1. The Long Tail.
    1. Chris Anderson in 2004.
      1. A concept utilized by Marketers.
      2. What does Netflix offer?
        1. 100,000 individual titles.
          1. 20 million subscribers paying it some $200 million a month
            1. Control of the entire digital delivery system for movies and TV programs.
          2. A Example of an "Always-Connected Society".
            1. 53 million Netflix subscribers consume approximately one billion hours of content.
            2. Four ways the entertainment industry is responding:
              1. Niche Content.
                1. Streaming services that breaks down all those barriers for consumption.
                  1. A new Audience
                    1. Viewer Involvement.
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