MULTICULTURAL DIFFERENCES

kategallego
Mind Map by kategallego, updated more than 1 year ago More Less
kategallego
Created by kategallego about 4 years ago
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MAPA MENTAL
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MULTICULTURAL DIFFERENCES
1 CULTURAL DEPENDENT
1.1 * marketing strategies for market differences.
1.1.1 * develop skills in different places and markets.
1.1.1.1 * mediating the relationship between global teams
1.1.1.1.1 with
1.1.1.1.1.1 members
1.1.1.1.1.1.1 senior executives
1.1.1.1.1.2 subsidiary staff
1.1.1.1.2 * cultural diversity
2 MULTIPLE CULTURES MEANS CREATIVITY
2.1 * creativity is developed in the multiple cultures experiences
2.1.1 * differences depends to need and context.
2.1.1.1 * a key to creative, adaptive and leadership skills.
2.1.1.1.1 main skill
2.1.1.1.1.1 exploit
2.1.1.1.1.2 innovation
3 "BEING THERE " IS NOT ENOUGH
3.1 Some individuals are multicultural by ethnic background and early childhood experiences:
3.1.1 * Have strong on-going interaction with belonging to the local culture
3.1.1.1 * Become embedded in the local culture.
3.1.1.1.1 Also is necessary:
3.1.1.1.1.1 Actively learning about the local culture and creating opportunities to experience it first-hand.
3.1.1.1.1.1.1 * One needs to delve into the underlying “whys”
3.1.1.1.1.1.1.1 The pioneer of this line of research at INSEAD is: André Laurent
4 THE MULTICULTURAL MANAGER: INTEGRATOR OR PIONEER?
4.1 Managers who live their multicultural identity as conflicting can:
4.1.1 * Have a comprehending new cultures suggesting they should play different roles in a multinational company
4.1.1.1 Carlos Ghosn said that:
4.1.1.1.1 * The ability to succeed as CEO was enhanced by to be in different countries and cultures
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