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378760
Marketing Management
Description
Mind Map on Marketing Management, created by jamsiem on 11/21/2013.
Mind Map by
jamsiem
, updated more than 1 year ago
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Created by
jamsiem
about 11 years ago
10
1
0
Resource summary
Marketing Management
Question Types
Discuss
Evaluate
Assess
Appraise
Bring in your own experience
As a consumer
As a manager
Topics
Pricing
No questions on chapters 1 & 3
Exam Technique
Spend 10 minutes reading the paper
Make bullet points to create structure
Spend 10 minutes at the end reviewing
Spend ~30 minutes per question
If after 30 mins you haven't finished a question move on
Avoid a brain dump
Avoid bullet points - except when running out of time
4 or 5 issues per question
2 paragraphs per issue
Punctuate each point with an example
Answers are subjective
There is no right or wrong
As long as your opinion is well reasoned
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