Marketing Management

Description

Mind Map on Marketing Management, created by jamsiem on 11/21/2013.
jamsiem
Mind Map by jamsiem, updated more than 1 year ago
jamsiem
Created by jamsiem about 11 years ago
10
1

Resource summary

Marketing Management
  1. Question Types
    1. Discuss
      1. Evaluate
        1. Assess
          1. Appraise
          2. Bring in your own experience
            1. As a consumer
              1. As a manager
              2. Topics
                1. Pricing
                  1. No questions on chapters 1 & 3
                  2. Exam Technique
                    1. Spend 10 minutes reading the paper
                      1. Make bullet points to create structure
                        1. Spend 10 minutes at the end reviewing
                          1. Spend ~30 minutes per question
                            1. If after 30 mins you haven't finished a question move on
                              1. Avoid a brain dump
                                1. Avoid bullet points - except when running out of time
                                  1. 4 or 5 issues per question
                                    1. 2 paragraphs per issue
                                      1. Punctuate each point with an example
                                    2. Answers are subjective
                                      1. There is no right or wrong
                                        1. As long as your opinion is well reasoned
                                        Show full summary Hide full summary

                                        Similar

                                        Flashcards for Marketing Management - Chapter 1, 2, 3, 4, 5 & *
                                        Ann Talisha
                                        Claus Porto
                                        silpabovane
                                        PESTAL
                                        silpabovane
                                        Comportamento do Consumidor
                                        silpabovane
                                        Produtos de Higiene Pessoal
                                        silpabovane
                                        Ach Brito
                                        silpabovane
                                        GCSE PE - 7
                                        lydia_ward
                                        GCSE Computing - 4 - Representation of data in computer systems
                                        lilymate
                                        Chemical Reactions and Solutions
                                        Adelene Somerville
                                        An Inspector Calls Revision Notes
                                        Noor Sohail