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NESPRESSO

Description

This is a mind map representing the challenger strategies that coffee companies implement with examples, comparing it with the leader firm, Nespresso
Anna Vicent
Mind Map by Anna Vicent, updated more than 1 year ago
Anna Vicent
Created by Anna Vicent over 8 years ago
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Resource summary

NESPRESSO
  1. Full Frontal Attack
    1. Flank Attack
      1. L'AROME MARCILLA
      2. Encirclement Attack
        1. BELLAROM
          1. MARTELLO
          2. Bypass Attack
            1. TASSIMO
              1. DOLCE GUSTO
              2. Guerrilla
                1. MARCILLA
                2. LEADER

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