Ace Norton has been a consistent source of great music videos for the last ten years. In 2007 he was
nominated for a Grammy for his work with Death Cab For Cutie (although he lost out to Bruce
Springsteen). In that same year his darkly satirical video for Simian Mobile Disco’s “Hustler” was named
as one of the 100 best music videos of all time by the NME, and since then his videos have been
routinely applauded for their combination of curious imagery and bizarre optical illusions, all of which
are likely to elicit more than the occasional double-take.
With a background in Art Direction, Warren Fu’s style is very visually orientated. Before stepping into
music videos he was designing and developing imagery for LucasFilm, and through this work he’s
refined a retro-futurist aesthetic that has carried over to bands like Daft Punk, HAIM (above) and The
Killers. Fu is famous for his use of large-scale signage, with huge illuminated signs acting as the
centerpiece for many of his productions (HAIM and Weezer being notable examples), before being
later rolled out on tour as part of a band’s live performance. This level of influence shows just how
much respect he is afforded in terms of shaping a band’s image – no small thing when the names
involved are as big at the ones he’s working with.
Johnathan and Valerie
As a pair, they have directed and produced music
videos, documentaries, commercials and films. They
have directed music videos for bands such as Oasis,
Red Hot Chili Peppers, Beastie Boys, and R.E.M.. Their
1996 video for "Tonight Tonight" by The Smashing
Pumpkins won six MTV Video Music Awards. Another
video of theirs that received significant success was
for the 1990 Extreme song "More Than Words".