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4124038
Estudio de Mercado: investigación y segmentación
Description
Mind Map on Estudio de Mercado: investigación y segmentación, created by Zaret Arenas on 11/26/2015.
Mind Map by
Zaret Arenas
, updated more than 1 year ago
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Created by
Zaret Arenas
over 6 years ago
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Resource summary
Estudio de Mercado: investigación y segmentación
Criterios para definir un segmento meta
Tercera Norma
Debe ser rentable
Cuarta Norma
Evitar competencia
Segunda Norma
Concordancia
Oportunidad del mercado
Recursos de la empresa
Primera Norma
Debe ser compatible
Objetivos
Imagen
Tipos de segmentación de mercados y sus variables
Geográfica
Región
Tamaño del país
Clima
Demográfica
Edad y etapa del ciclo de vida
Genero
Ingreso
Psicográfica
Personalidad
Estilo de vida
Valores
Actitudes
Conductual
Ocasiones
Beneficios buscados
Estatus del usuario
Frecuencia de uso
Situación de lealtad
Requisitos para la segmentación
Medibles
Accesibles
Sustanciales
Diferenciables
Aplicables
Media attachments
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