The 4p's/Market mix

jameshenaire
Mind Map by jameshenaire, updated more than 1 year ago
jameshenaire
Created by jameshenaire over 6 years ago
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Good revision for Business Studies.

Resource summary

The 4p's/Market mix
1 Product
1.1 Packaging
1.2 Accessories
1.3 Value
1.4 Design
1.5 usefullness
1.6 Branding
1.7 Warrenties
1.8 Technology
1.9 The boson matrix
1.9.1 Examples
1.9.1.1 Coca-Cola
1.9.1.2 Heppy Shopper Stores
1.9.1.3 Shop's Own Brand Chcolate
1.9.1.4 Heinz Tomato Ketchup
1.10 Product life cycle
1.10.1 Saturation
1.10.2 Maturity
1.10.3 Growth
1.10.4 Decline
1.10.5 Introduction
2 Price
2.1 Skimming
2.2 penetration
2.3 Loss leader
2.4 psycological
2.5 Cost plus
3 Place
3.1 Peer to peer
3.2 Wholesale
3.3 Multi channel
3.4 Internet
3.5 Retail
3.6 Direct sales
4 Promotion.
4.1 Special offers
4.2 free gifts
4.3 Joint ventures
4.4 Endorsments
4.5 Competitions
4.6 Posters
4.7 Direct mailing
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