The Concept of Strategy

Role of strategy in succes
1. Goals that are consistent and long term
2. Profound understanding of the competitive environment
3. Objective appraisal of resources
4. Effective implementation
Strategic fit
1. Firm (internal factors)
  1. Goals and values
  2. Resources and capabilities
  3. Structure and systems
2. Industry environment (external factors)
  1. Competitors
  2. Customers
  3. Suppliers
unique and differentiated position
1. Where to compete?
  1. Corporate Strategy
2. How to compete
  1. Business Strategy
Antecedents in military strategy
1. Generalship
Evolution of business strategy
1. Financial Budgeting
2. Corporate planning
  1. Medium-term economic forecast
3. Resource based view of the firm
4. Strategic management
  2. Competing for tomorrow
Business Strategy
1. Directions and purposes
2. Deploy resources within environment
3. Satisfy long term goals
4. Implement strategy
5. Cohesiveness of decisions and actions
6. Consistency with both internal and external environment
Improves decision making
1. Heuristics
2. Integrate different individuals
3. Analytic tools
Firm strategy
1. Positioning
2. Direction
Rational approaches to strategy design
1. Intended strategy
2. Realized strategy
3. Emergent strategy

Resource summary

	Created by Cecilia López6296 over 8 years ago