Buss 3 Marketing

Description

A Levels Business Mind Map on Buss 3 Marketing, created by Krystal Smith on 05/02/2016.
Krystal Smith
Mind Map by Krystal Smith, updated more than 1 year ago
Krystal Smith
Created by Krystal Smith about 8 years ago
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Resource summary

Buss 3 Marketing
  1. Marketing Objectives
    1. Sales Target
      1. Brand Awareness
        1. Market Share
          1. Product Differentiation
            1. Influences
              1. Internal
                1. Human Resource
                  1. Finance
                    1. Operations
                      1. Corporate Objectives
                      2. External
                        1. Technological
                          1. Social
                            1. Legal
                              1. Political
                                1. Economical
                                  1. Enviromental
                                2. Process
                                  1. Assess the external environment
                                    1. Compare with internal resources
                                      1. Set Objectives
                                3. Analysing Markets and Marketing
                                  1. Involves
                                    1. Market Size
                                      1. Market Share
                                        1. Costs involved
                                          1. Trends
                                            1. Patters
                                            2. Methods
                                              1. Moving Averages
                                                1. Extrapolation
                                                  1. Used to find trends in data by smoothing out fluctuations
                                                  2. Index Numbers
                                                    1. Indicator of a change where one figure is given a base value
                                                    2. Correlation
                                                      1. Apparent link between two variables
                                                      2. Market Research
                                                        1. Processing data relevant to the marketing process
                                                          1. Sales Forecasting
                                                        2. Reasons
                                                          1. Minimise Risk
                                                            1. Assess the firm's effectiveness
                                                              1. Level of investment needed
                                                                1. Ensure activities are focused
                                                                  1. Select most appropriate strategy
                                                                2. Selecting Market Strategies
                                                                  1. Developing and Implementing Marketing Plans
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