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4439392
Buss 3 Marketing
Description
A Levels Business Mind Map on Buss 3 Marketing, created by Krystal Smith on 05/02/2016.
No tags specified
a level
business
marketing
business
a levels
Mind Map by
Krystal Smith
, updated more than 1 year ago
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Created by
Krystal Smith
about 8 years ago
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Resource summary
Buss 3 Marketing
Marketing Objectives
Sales Target
Brand Awareness
Market Share
Product Differentiation
Influences
Internal
Human Resource
Finance
Operations
Corporate Objectives
External
Technological
Social
Legal
Political
Economical
Enviromental
Process
Assess the external environment
Compare with internal resources
Set Objectives
Analysing Markets and Marketing
Involves
Market Size
Market Share
Costs involved
Trends
Patters
Methods
Moving Averages
Extrapolation
Used to find trends in data by smoothing out fluctuations
Index Numbers
Indicator of a change where one figure is given a base value
Correlation
Apparent link between two variables
Market Research
Processing data relevant to the marketing process
Sales Forecasting
Reasons
Minimise Risk
Assess the firm's effectiveness
Level of investment needed
Ensure activities are focused
Select most appropriate strategy
Selecting Market Strategies
Developing and Implementing Marketing Plans
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