International Marketing

Alejandra Martinez
Mind Map by Alejandra Martinez, updated more than 1 year ago
Alejandra Martinez
Created by Alejandra Martinez about 4 years ago
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International Marketing

Resource summary

International Marketing
1 Concept
1.1 The marketing is dinamyc,which the managers take decision in the marketing process; around the work this recognize the increase in companies, organizations to develop the skills aptitudes and knowledge, to compete effectively international markets
2 Process of intrernational marketing
2.1 Compises of five steps
2.1.1 Analize international marketing to identify , to may satisfy the needs through our products or service
2.1.2 Involves identifying the potential bayers,demand measurement and forecasting, market segmentation, market targeting, and market positioning.
2.1.3 Requiris aligning and coordinating numerous activitys and efforts
2.1.4 The develop the international marketing mix, products, place, price and promotion.
2.1.5 Also need to manage the ninternational marketing effort properly.
3 Phases
3.1 Temporary surpluses caused by variation in the production levels or demant may results in frequent marketing overseas
3.2 research to change in the marketing to the global expansion
3.3 Changes in the internation orientation
4 Multinational Corporation
4.1 Particulary Multinational corporations mnc's comprise the headquarters and it's various foreing.Imtensified multipoint or hyper competion.
4.2 MN's ability to adapt to change environmental demands, would be severely constrained to some extent
4.3 MN's to have respond to organization environment
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