FACTORS IN PAGE DESIGN OLD NAVY

Mariana Maldonado
Mind Map by Mariana Maldonado, updated more than 1 year ago
Mariana Maldonado
Created by Mariana Maldonado about 4 years ago
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FACTORS IN PAGE DESIGN OLD NAVY
1 REDUNDANT NAVIGATION
1.1 Main site is always available
1.1.1 The name of the company is the button
1.2 Categories for clothing are easy to find
1.3 Main options are shown
1.3.1 A navigation map is shown for every click you give
1.4 Guide trough the site
2 MULTI BROWSER FUNTIONALITY
2.1 It does not have special features
2.2 The web page charges easily
2.3 Browsers
2.3.1 Safari
2.3.2 Internet Explorer
2.3.3 Google Chrome
2.3.4 Mozilla
2.3.5 Iceweasel
3 SIMPLE GRAPHICS
3.1 No distractions
3.1.1 More time browsing
3.2 No sound at all
3.2.1 Client will stay in the site
3.3 Banners
3.3.1 Informational
3.3.2 Good size
3.3.3 Good color
3.3.4 Good links
3.4 Easy to pay attention
3.4.1 Reasonable purchase
3.5 Nice structure
3.6 Organized information
4 EASE OF USE
4.1 Great variety of options
4.2 Personalize
4.2.1 Styles
4.2.2 Suggestions based on previous searchs
4.2.3 Collections
4.3 Easy search
4.4 Communication tools
4.5 Efficient design
4.6 Good interaction with the prodcut
5 FUNCTIONALITY
5.1 Not so complicated buttons
5.2 Easy to buffer
5.3 Shows previous purchases
5.4 Options
5.4.1 Clear to the eyesight
5.4.2 Clear colors
5.4.3 Well organized
5.5 User friendly
6 LEGIBLE TEXT
6.1 Offers
6.2 Price
6.2.1 Different color
6.2.2 Shows the price reductions
6.3 Size
6.3.1 Medium
6.4 Good colors for different titles
6.4.1 Background makes good contrast
6.5 Reading
6.5.1 Easy
6.5.2 Fun
6.5.3 Good font
7 INFORMATIONAL
7.1 Quality
7.1.1 Services
7.1.2 Standards
7.1.3 Certifications
7.1.4 Terms and conditons
7.1.5 Clients reviews
7.1.5.1 Product Chat
7.2 Details
7.2.1 Privacy policies
7.2.2 Offers
7.2.3 Purchase conditions
7.2.4 Shipping delivery dates
7.3 Rich information
7.4 Educational
7.4.1 Non profit organizations
7.4.2 Recycled materials
7.4.3 Benefit events
8 EASE OF PURCHASE
8.1 Shopping cart
8.1.1 Allows shoppers to set aside, review, edit selections and then make purchase
8.1.2 Saves purchases for no limited time
8.1.3 Calculates in your local currency the total of the purchase
8.2 Credit card processing
8.2.1 Works in conjunction with shopping cart
8.2.1.1 Different options for clients
8.2.1.1.1 Visa
8.2.1.1.2 Mastercard
8.2.1.1.3 PayPal
8.3 Prices
8.3.1 Low and accesible
8.3.2 Good Offers
8.3.3 Online Cupons
9 SITE DESCRIPTION
9.1 Clothing store
9.2 E-commerce presence
9.2.1 Vision
9.2.1.1 Be the world´s favorite american style
9.2.2 Target audience
9.2.2.1 Family in general
9.2.3 Mission statement
9.2.3.1 Moving from new approaches to widespread change
9.2.4 Intended market space
9.2.5 Srategic analysis
9.2.5.1 Low price clothing line
9.2.6 Internet marketing matrix
9.2.6.1 Websites
9.2.6.2 Social media
9.2.7 Development timeline
9.2.7.1 Founded in 1994
9.3 E-commerce site
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