Rel btwn attitudes & behaviour

Mind Map by , created over 6 years ago

MSc Social Psychology (Attitudes & Behaviour) Mind Map on Rel btwn attitudes & behaviour, created by phoebe.votolato on 04/24/2013.

Created by phoebe.votolato over 6 years ago
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Rel btwn attitudes & behaviour
1 attitudes
1.1 used to be used in terms of social attitudes (shared attitudes and their cultural/social origins)
1.1.1 Overtime became more 'dispositional', social dimension less apparent
1.2 attitude = 'a learned predisposition to respond in a consistently favourable or unfavourable manner w.r.t a given object' (Fishbein & Ajzen, 1975)
1.3 attitude = an overall evaluation of a stimulus object (Haddock & Maio, 2008)
1.4 held towards 'social objects'
1.5 explicit measures: prob of social desirablity bias
1.6 implicit attitudes: traces of past experience that mediate fav/unfavorable feeling, thought, action (greenwald & Banaji,1995)
1.6.1 evaluations of unknown origin, activated automatically
1.6.2 ppl don't view them as an expression of their attitude, so they don't try to control them
1.6.3 The 5 block implicit association test e.g. female or male name w/ positive or neg adjectives if two concepts are highly associated, the sorting task is easier when they are for the same button, then when for diff buttons NB! In this task it is the measure that's implicit, not the attitude!
1.7 explicit and implicit measures correlate if the subject is mundane and not socially controversial
1.8 ambivalence : an approach-avoidance conflict, wanting yet also not wanting ( Emmons, 1996)
1.9 indifference = non-attitudes. ppl may mask indiff w/ 'hastily fabricated affective judgements'
1.10 dual attitudes: can have more than one eval of same object at a time, one being more accessible than the other
1.10.1 one may be implicit and one explicit
1.10.2 arise because old attitudes to not replace new, they instead co-exist
1.10.3 dual attitudes not same as ambivalence, no subjective attitude is more accessible
2 Attitudes and behaviour
2.1 Wicker 1969: says they're closely related
2.2 Ajzen & Fishbein 1980: 'appropriate measures of attitude are strongly related to action'
2.2.1 say that any behaviour can be predicted from an attitude (but need to be sure measuring the right pair)
2.3 tend to correspond when measured properly!
3 The gap
3.1 e.g. LaPiere (1934) experiment with Chinese couple. Attitude did not match behaviour
3.1.1 may not be proof as don't know who responded for each establishment , could be norm of tolerance face to face,
3.2 “typicality effect” in attitude-behavior consistency: general category attitudes more likely to guide behavior toward typical than atypical members
3.3 From this gap comes the THEORY OF PLANNED BEHAVIOUR


3.3.1 additional predictors of behaviour, not just attitudes, account for variance in intention or behaviour e.g anticipated regret (outcome evaluation), moral norms,
3.3.2 Davidson & Jaccard 1979: birth control study. The more specific the assessed attitude, the more predictive it was of behaviour e.g attitude to birth control (general) vs. attititude to using OCP in next 2 years(specific)
3.3.3 developed out of Theory of Reasoned action (added in one major predictor, perceived behavioral control)
3.3.4 immediate predictor of behaviour is intention intention determined by: attitudes, subjective norms & perceived behavioural control subjective norms: how you think people you care about will view the behaviour attitude: do you think performing the behaviour is good or bad PBC: ease with which you think you can perform it Ajzen & Fishbein 2006 metanalysis found mean intention-behaviour rel to be btwn 0.45 and 0.62
3.3.5 a theory about the link between beliefs and behavior.

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