Changing the way you learn

Convergence

Multiple - platform publishing
Business model view
1. new opportunities for
  1. cross-promotion
  2. marketing
journalist`s perspective
1. more tools
  1. to tell stories
    1. better journalism
digital technology
1. makes convergence possible
attractive to
1. media managers
  1. satisfies
    1. demands
    2. lifestyle
2. practitioners
What is it?
1. a way to protect their place in the market
2. chace to deliver news and informations
3. in USA
  1. the form to involve
    1. newspaper and television
Tactical convergence
1. partnership between
  1. TV
  2. Newspaper
Competing models
1. Business ideal
  1. multi - plataform to
    1. increase productivity
    2. equally importanttly
2. journalist ideal
  1. help lifestyle
  2. new models to present
    1. news
  3. new form to journalism
Driving convergence
1. changes in
  1. attitudes
  2. lifestyles
    1. new consumers
      1. use differents
        web pages
      2. new needs
2. Market fragmentation
  1. news in
    1. TV
    2. Radio
    3. Web pages
    4. Movil
    5. Newspaper
Evolution
1. turn
  1. media companies in
    1. multi- media companies
Barriers
1. legislation
  1. in differents countries
2. Limit on market
3. traditions of Mass Media

Convergence

	Created by Juan Andrés Martínez Díaz over 7 years ago