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Expanding Markets

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4th part of entrepreneurship lesson 5: Concept of Market
Tan Kam
Mind Map by Tan Kam, updated more than 1 year ago
Tan Kam
Created by Tan Kam over 9 years ago
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Resource summary

Expanding Markets
  1. Strategic Alternatives to an enterprise
    1. Stability Strategies
      1. less risk
        1. easy
          1. comfortable
            1. defensive
              1. satsfactory
              2. Expansion Strategies
                1. internal growth
                  1. domestic/international
                    1. fast growth
                      1. large profit margins
                        1. stretch strategy
                          1. new products, markets, etc.
                          2. Desire to grow & expand
                            1. growth is essential
                              1. competitiveness
                              2. increase market share
                                1. market leadership
                                  1. minimize risks
                                    1. diversify business
                                    2. utilize resources
                                    3. Market Expansion Grid
                                      1. Intensification
                                        1. Penetration Strategies
                                          1. encourage usage frequency
                                            1. attract new clientele
                                              1. attract competitors customers
                                              2. Market Development Strategy
                                                1. new demo market
                                                  1. new product use
                                                    1. new geo market
                                                    2. Product Development Strategies
                                                    3. Integration
                                                      1. Vertical Expansion
                                                        1. Backward Integration
                                                          1. Forward Integration
                                                          2. Horizontal Expansion
                                                          3. Diversification
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