Strategy

ramon cue
Mind Map by ramon cue, updated more than 1 year ago
ramon cue
Created by ramon cue over 3 years ago
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Conceptos básicos sobre planeación estratégica
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Strategy
1 Strategy is the great work of the organization. In situations of life or death, it is the Tao of survival or extinction. Its study cannot be neglected.−Sun Tzu, The Art of War
2 Strategy is about achieving success.
2.1 Common elements in successful strategies
2.1.1 clear goals,understanding the competitive environment,resource appraisal, and effective implementation
3 Strategy is not a detailed plan or program of instructions; it is a unifying theme that gives coherence and direction to the actions and decisions of an individual or an organization.
4 Strategic fit
4.1 link between the firm and its external environment.
4.1.1 This refers to the consistency of a firm’s strategy, with the firm’s external environment andwith its internal environment, especially with its goals and values and resources and capabilities.
4.2 create a consistent strategic position and direction of development.
5 WHY,WHERE,HOW?
5.1 Why Do Firms Need Strategy?
5.1.1 Strategy as Decision Support
5.1.1.1 -simplifies decision making by constraining the range of decision alternatives,permits the knowledge of different individuals,It facilitates the use of analytic tools
5.1.2 Strategy as a Coordinating Device
5.1.2.1 CEO can communicate the identity, goals, and positioning of the company to all organizational members.
5.1.3 Strategy as Target
5.1.3.1 strategy is not only to establish a direction for the firm’s development but also to set aspirations that can motivate and inspire members of the organization.
5.2 Where Do We Find Strategy?
5.2.1 “Why we exist.”,“What we believe in and how we will behave.”,“What we want to be.”
5.3 How Is Strategy Made? The Strategy Process
5.3.1 Should managers seek to formulate strategy through a rational systematic process?
5.3.2 is the best approach in a turbulent world to respond to events while maintaining some sense of direction in the form of goals and guidelines?
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