220.127.116.11 reuniting Vietnam under
communist rule and expelling a
foreign armyfrom Vietnamese soil
18.104.22.168 winning the Tour de France
1.1.2 Profound understanding of the competitive environment
22.214.171.124 acute awareness of
changing attitudes, styles,
and social norms
126.96.36.199 understood his enemy and the battlefield conditions
188.8.131.52 analysis of the requirements for
success in the Tour de France
1.1.3 Objective appraisal of resources
184.108.40.206 exploited her abilities to develop and project her image
and emerging trends, her live performances rely heavily
on a large team of highly qualified dancers, musicians,
vocalists, choreographers and technicians
220.127.116.11 exploited the commitment and loyalty of his troops
18.104.22.168 unmatched determination to win and
superior team-building capability
1.1.4 Effective implementation
22.214.171.124 effectiveness as leaders in terms of their capacity to
reach decisions, energy in implementing them, and
ability to foster loyalty and commitment among
1.2 A plan, method, or series of actions designed to achieve a specific goal or effect.
1.3 Corporate strategy
1.3.1 The scope of the firm in terms of the industries and markets in which it competes. It
includes choice over in diversification, vertical integration, acquisitions and new
ventures, and the allocation of resources between the different businesses of the firm.
1.4 Business strategy
1.4.1 Is concerned with how the firm competes within a particular industry or market. If the
firm is to prosper within an industry, it must establish a competitive advantage over
its rivals. It is also referred to as competitive strategy.
1.5 multiple roles
1.5.1 Decision support
1.5.2 Coordinating device
1.6 Strategy fit
1.6.1 For a strategy to be successful, it must be consistent
with the firm’s external environment, and with its
internal environment, its goals and values, resources
and capabilities, and structure and systems.
1.7.1 A scheme for a specific action.
2.2 Relies on brand image developed through
heavy advertising and promotion.