Business Model Generation Pre-Release Section #2 UNBUNDLING

Berenice Huerta Hurtado
Mind Map by , created about 3 years ago

Administración de Empresas Mind Map on Business Model Generation Pre-Release Section #2 UNBUNDLING, created by Berenice Huerta Hurtado on 08/24/2016.

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Berenice Huerta Hurtado
Created by Berenice Huerta Hurtado about 3 years ago
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Business Model Generation Pre-Release Section #2 UNBUNDLING
1 “Pattern in architecture is the idea of capturing archi- tectural design ideas as archetypal and reusable descriptions.” Christopher Alexander, Architect.
2 Unbundling Business Models
2.1 Customer relationship businesses
2.2 Product innovation businesses
2.3 Infrastructure businesses
2.4
2.5
2.6
3 Patterns
3.1 Long-tale
3.1.1 Netflix, eBay, Youtube, Facebook, Lulu.com
3.1.1.1 Less of more
3.1.2 Low inventory costs and strong platforms
3.1.3 Tools of production
3.1.4 Distribution:
3.1.5 Falling search costs to connect supply with demand
4 MultiSided Platforms
4.1 Creates value by facilitating interactions between the different groups
4.1.1 Google
5 FREE: business model
5.1 Customer is able to benefit from a free offer
5.1.1 Advertising: a multi-sided market model
5.1.1.1 Metro: newspaper
5.1.2 Freemium: get the basics for free, pay for more
5.1.2.1 Spotify
5.1.3 Open Source: Freemium with a twist
5.1.3.1 Linux
6 Open business model
6.1
6.1.1 Internal & External R&D
6.2 Connect and develp
6.3 Procter & Gamble