Innovation Without Tears

DIANA CAROLINA BASTO GONZALEZ
Mind Map by DIANA CAROLINA BASTO GONZALEZ, updated more than 1 year ago
DIANA CAROLINA BASTO GONZALEZ
Created by DIANA CAROLINA BASTO GONZALEZ about 5 years ago
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Description

mapa mental Inovación de empresas y sectores

Resource summary

Innovation Without Tears
  1. Management knows it and so does Wall Street
    1. The year-toyear viability of a company depends on its ability to innovate
      1. market expectations
        1. global competitive pressures
          1. the extent and pace of structural change
            1. stand-alone efforts that compete with one another
              1. for time
                1. money
                  1. attention, and prestige
                    1. total innovation
            2. Be Clear About Your Innovation Ambition
              1. Defined as a novel creation that produces value
                1. tooll
                  1. Ambition Matrix
                    1. core Optimizing existing products for existing customers
                      1. Adjacent Expanding from existing business into “new to the company” business
                        1. Transformational Developing breakthroughs and inventing things for markets that don’t yet exist
                  2. Strike and Maintain the Right Balance
                    1. balance for an innovation
                      1. consider the findings
                        1. consumer goods sectors
                          1. allocation of resources
                          2. technology
                            1. in the industrial
                        2. Strike and Maintain the Right Balance
                          1. In a study of companies
                            1. in the industrial
                              1. transformational initiatives
                                1. significantly better performance
                                  1. for example
                                    1. 70% of their innovation activity to core initiatives
                                      1. 20% to adjacent ones
                                        1. 10% to transformational ones outperformed their peers
                                          1. Depending on the same sector so is the distribution
                                  2. technology
                                    1. consumer goods sectors
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