Mass Media topic 1,2,4

Annotations:

• media + audiences 

1. Media + audience 4
   1. Passive
      1. Catharsis
      2. Uses + gratification
      3. Selective filter
      4. Two step flow
      5. Cultural effects model
      6. Sensitized
      7. 4 reasons why we view media
         1. Fantasy
         2. Empathy
         3. Identity
         4. Knowledge
   2. Active

      Annotations:

      •    Hypodermic  syringe  copy cat violence  moral panic  desensitized   
      1. Hypodermic syringe
      2. Copy cat culture
      3. Moral panic
      4. Desensitized
2. Media + pop culture 2
   1. Three forms
      1. Compression
      2. Convergence
      3. interactivity
   2. Neophiliacs
      1. Revitalising democracy
      2. Consumer choice
      3. E commerce
   3. Cultural pessimists
      1. Not new
      2. Conglomerate
      3. Degradation of pop culture
3. Ownership 1
   1. Horizontal integration
   2. Vertical integration
   3. Synergy
   4. Diversification
   5. Pluralism (post)
      1. BBC - government regulation
      2. Churnalism
   6. Monopoly (marx)
      1. digital divide
      2. media moguls
      3. agenda setting
      4. FCC