Sociology- mass media

rionn
Mind Map by , created over 5 years ago

GCSE Sociology Mind Map on Sociology- mass media, created by rionn on 04/14/2014.

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rionn
Created by rionn over 5 years ago
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Sociology- mass media
1 Mass communication: reaching out to an audience of thousands or perhaps millions
1.1 Technological change: changing technology communication over time, e.g. television
2 Blog: web based comment by amateurs and professional writers, like the 'weblog'
2.1 Survey: a research tool, questionnaires or interviews
2.1.1 Agency of social change: influencing social attitudes and government policy
2.1.1.1 Social class: people hang the same social class, e.g. same income
2.1.1.1.1 Ethnicity: the classification of people into groups that share the same culture, history and identity
3 WHO OWNS MASS MEDIA
3.1 Pluralism: theories about the mass media that see competition as a healthy sign of working democracy
3.2 Marxist: someone who believes the ideas made by Karl Marx, e.g. the society as being based on social class in a capitalist system
3.3 Elite: a small dominant group that might own or control the media
3.4 World view: a general view of the way that society works
3.5 Tabloid: popular newspaper generally published in a smaller format than the so called 'quality press'
3.6 Neo-liberalism: a political approach based on the belief that governments should limit their activity to maintaing 'law and order'. in particular, governments should not interfere with market forces un the economy
4 Propaganda: the selection and control of information usually made by politicians
4.1 Freedom of speech: the democratic principle that protects legitimate comment regarding the actions of the government or matter of the public interest
4.1.1 Censorship: preventing certain information from becoming public knowledge
4.1.1.1 Bias: not taking a neutral view but favouring one side of an argument or debate
4.1.1.1.1 Gatekeeper: one who has editorial control over media content
4.1.1.1.1.1 Spin: managing the message to influence the way that events are reported
4.1.1.1.1.1.1 image: the identity that individuals wish to be presented as to the world, looking up to their example (role model) and copying what they see
5 Socialisation: the lifelong process of learning skills, customs, attitude, norms and values of your culture
5.1 Stereotype: simple fixed mental image of a grip of people generally based on the behaviour of individuals from a group
5.1.1 World information order: information is now available almost instantly in a global marketplace
5.1.1.1 Global culture: the idea that many cultures values are now shown and shared by people across the world
5.1.1.1.1 Media imperialism: the idea that western cultures are valued by a dominant media empire
6 Mass culture:the transmission of cultural values through mass media of communication, e.g. televise
6.1 Substitute hearth: the idea that the television is replaced by the fireplace and is set as the main focus in the living room
6.1.1 Ofcom:the independent regulator and competition authority for the UK communication industries
7 Media stereotype: simple media based image on prejudice
7.1 Cumulative effect: long periods of exposure to particular media messages
7.1.1 Lads' magazine: publication aimed at young males, often containing images of women shown as sex objects
7.1.1.1 Social construct: patterns of behaviour based on norms and expectations from society, for example masculinity and femininity
7.1.1.1.1 Norms and expectations:generally accepted and expected patterns of behaviour in a particular society
7.1.1.1.2 MASCULINE, aggressive, ambitious, assertive, leadership, independence
7.1.1.1.2.1 FEMININE, affectionate, compassionate, sensitive, loyal, shy

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