8420298
Description
Mind Map by Katie Newton, updated more than 1 year ago
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Created by Katie Newton
over 9 years ago
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Commercialisation
- 'The Golden Triangle'
- Media
- Business
- Sport
- Media
- Introduction of commercialisation to sport
- For the performer
- DISADVANTAGES
- Too much control by sponsors
- Increased
pressure to
perform
when
injured
- Lack of privacy
- Increased risk of injury
- Too much control by sponsors
- ADVANTAGES
- Increase in extrinsic rewards
- Become full time which improves performance
- More
events/comps to
take part in
- Become entertainers/role models
- Increase in extrinsic rewards
- DISADVANTAGES
- For the sport
- DISADVANTAGES
- Win at all costs
attitude leads to
increased
deviancy
- Inequality
- Breaks in play for adverts
can be disruptive
- Changes in rules are viewed
negatively by traditionalists
- Win at all costs
attitude leads to
increased
deviancy
- ADVANTAGES
- Increased investment at
all levels of the sport
- Increase in profile
- Increase number of role models
- Athletes can devote themselves full
time to a sport
- Increased investment at
all levels of the sport
- DISADVANTAGES
- For the spectator
- ADVANTAGES
- Improved officiating
- Increased knowledge of sport
- Increased involvement of fans
- Increased number of comps/events to view
- Change in kick off time may
maximise viewing
- Improved officiating
- DISADVANTAGES
- Increased number of breaks
- Lack of access to tickets
- Win at all costs attitude
may lead to negative
behaviour
- Increased number of breaks
- ADVANTAGES
- For the performer
- Examples of commercialisation in sport
today
- Sponsorship deals result from TV exposure
- Merchandising links to media
exposure - clothing and equipment
industries develop
- Governing Bodies have become
multi-national companies spreading
influence and products around the
world
- Sponsorship deals result from TV exposure
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