Making marketing decisions

Aatika Seedat
Mind Map by Aatika Seedat, updated more than 1 year ago
Aatika Seedat
Created by Aatika Seedat over 3 years ago
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AS level Business Studies Mind Map on Making marketing decisions, created by Aatika Seedat on 04/07/2017.

Resource summary

Making marketing decisions
1 STP- focuses marketing activities so they are effective
2 Segmentation- divide markets into smaller groups with similar characteristics.
3 Targeting- which segment to target. Segments should have potential growth and little competition.
4 Positionsing- position the product in target customers' minds
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