Behavioral Economics:
1) Comes in a variety of flavors
2) Can describe why people choose what they do, and help predict what people will choose in the future
3) Economic concepts are easily extended to the laboratory and can be used to impact meaningful behavior change.
Types of Behavioral Economics
Experimental Analysis of Behavior
Annotations:
Focus on behavior of individual
human and nonhuman subjects
Repeated observation until behavior becomes stable (consistent from test to test)
Econometrics
Annotations:
Statistical analysis of data from the "natural economy"
What would happen to cigarette smokers if the price of cigarette boxes was increased?
Experimental Psychology
Annotations:
Interested in decision making.
Usually one choice scenarios with a large group expeirmental design
Decisions by addicts
Discounting of delayed events
Change in amount of discounting
state versus trait
Unit Price Changes
3 Ways to Manipulate Unit Price Changes
Monetary incentives-to change behavior
Annotations:
Paying people to do what they should already be doing is not recommended, but it can be cost effective.