8549115
Description
Mind Map by Mabel South, updated more than 1 year ago
|
Created by Mabel South
about 7 years ago
|
|
SECTION A
- Stars : Emma Watson
- How is she constructed
- Fan made
sites
- Social media fan accounts
- Film posters
- Fan made
sites
- What is her appeal?
- Audiences
- Friendly
persona,
makes you
want to
know her as
she seems
nice
- Good acting
skills - will
probably be
good in film
they're going
to see
- Pretty
- Interactive
with fans
on social
media
- Strong
opinions on
women's
rights and
equality
- Friendly
persona,
makes you
want to
know her as
she seems
nice
- Producers
- Large fan
base so
guaranteed
people to
see the film
- Good acting
skills
- Pretty so
looks good
in
marketing
campaigns
- Large fan
base so
guaranteed
people to
see the film
- Audiences
- Genre specific?
- Variety of
films
including
comedy,
drama and
action
- Most successful:
Harry Potter
(action/fantasy)
Perks Of Being A
Wallflower
(drama)
- Least
successful:
The Colony
(horror)
- Variety of
films
including
comedy,
drama and
action
- Off-screen persona
- Interactive
with fans
and other
celebrities
on Twitter
- Campaigns
for women's
rights and is
a string
feminist
- Modelling
career 2005
onwards
- Seen to be
kind and
caring
- UN Woman
Goodwill
Ambassador
- Interactive
with fans
and other
celebrities
on Twitter
- Associated Roles
- Hermione
Granger
(HP)
- Sam
(Perks)
- Belle
(Beauty and
the Beast)
- Ila (NOAH)
- Hermione
Granger
(HP)
- How is she constructed
- Marketing and high
concept : The Avengers
Assemble
- Production
company
- Marvel
Studios and
Walt Disney
Studios
Motion
Pictures
- Major
studios
- High
budget,
likely high
gross
- $220m
budget,
$1.52b box
office
- Marvel
Studios and
Walt Disney
Studios
Motion
Pictures
- Synergy
- Plot based
on comic so
Marvel and
Disney
worked
together
together to
make sure
the film and
comic tie in
- Acura cars
used in film
so people
buy those
cars
- Plot based
on comic so
Marvel and
Disney
worked
together
together to
make sure
the film and
comic tie in
- Poster
- Shows stars
and has
their names
clearly
printed at
top
- MARVEL
above title
to
encourage
comic fans
to watch
film
- Dramatic/chaotic
background
- Shows stars
and has
their names
clearly
printed at
top
- Trailer
- Focuses on
stars
- Strong
voice-over
and sound
effects
- Dark
colours
contrasting
bright
superhero
outfits
- Focuses on
stars
- How is
genre used
to market
the film?
- Teaser
trailers
shown at
comic/con to
target
specific fans
of genre
- Small
snippets of
trailer put
online to
build
tension in
fans
- Teaser
trailers
shown at
comic/con to
target
specific fans
of genre
- Viral
marketing
and social
media
- MARVEL
tweeted lots
of clips and
teasers
- Recorded
messages
from cast
leaked online
- MARVEL
tweeted lots
of clips and
teasers
- Production
company
- New technology and audience
- Genre and narrative : Rogue One
- Iconography associated with genre
- Spaceships
- Futuristic
weapons (light
sabers)
- Different
planet/landscape/biome
- Spaceships
- Themes
- Space
- Good vs Evil
- Adventure
- Action
- Fantasy
- Space
- Typical Characters?
- Not typical heroes
- eg. a blind man who
seems to have some
link to the force
- a young woman
who rebels
against
anything she
doesn’t agree
with
- Typical antagonists
- Not typical heroes
- Genre specific stars?
- New cast- new characters
for franchise
- New cast- new characters
for franchise
- Genre for marketing
- associated with sci
fi/adventure games
- comic book and game links
- associated with sci
fi/adventure games
- Audience pleasures of genre
- Escapism
- Introduced to new
characters/places/timezones
in the same fictional universe
- Transported to new universe
- Escapism
- Producer appeal
- Hybridity
- Narrative
- Iconography associated with genre
- Independent film : Moonlight
- British film
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