How would select the healthiest soup?

USE OF individual product INFORMATION
1. So I'm looking here at the product description...."by choosing love life product you are improving the nutrition balance of your diet" so this is what it tells me but do I really feel it does..? so I need to look in a bit more detail (DM)
  1. looks at product desription (and LL sub-brand)
  2. So I scroll down it;s given me the nutrition value. Being a weight watcher you can appreciate it;s important to look what's in it (DM
    1. LOOKS at the nutrition information in the PI window
    2. Using the weight watchers calculator I can pick out protein...one thing I've learnt is that it can appear per hundred grams or it can appear per half pot (DM)
      1. Refers to WW calculator to help interpret nutrition iformation
      2. I suppose I'm looking at the salt, fat protein I'm not really into the healthiest (DM)
        Not usual to select healthiest. Definition of what healthy is to them
        The healthiest I'm thinking is loaded with sugar and salt (DM)
        Suspicion of healthy product claims?
2. (Following failed attempt to find healthy options) Well obviously not one with cream in it, not cream of tomato, watery based I would go for (j)
  1. Use of ingredients and product name to guide healthy credentials
3. You want to look at the product information..I don't know how you;d find it on here....you click on the quick view. I just did that by chance (JC)
  1. I don't actually know how to do it on here because I've never done it. (Jc)
  2. Product information and nutrition would help me chose if you're wanting it for a special diet or for weight loss or if you wanted it for allergy information (Jc)
    1. I don't know how you'd...unless you compared it I don't know how to do a comparision on Morrison's website (Jc).
      1. i'd normally just have my favourites and jsut shop off that. I don't normally search around the website (Jc)
      2. Tried to compare. NOT SURE HOW ON WEBSITE
4. well it might be two soups I weren't too sure on... i usually tend to go er... I would look at a vegetable based one er rather than a creamly one thinking that's more healthy (JG)
  1. then maybe just look at calorie content (JG)
    1. mentions the need to look at nutrition (Calorie) content
    2. I don't often go down to er all its various I'll only look as far as additional information. So I'm not really drilling down into whatever vitamins its got in it ....(JG)
      1. Scrolls down PI page of existing soup (from previous task)
      2. I would look at this additional advice..that's where I'd get my carbohydrate..but if it's got lower than five then i'd think it's alright. (JG)
        refers to CHO 5g to help interpret (own diet rules)
        then I'd just go and pick another know and..do a comparator you know I'd pick another soup and have a look at it.. (jg).
        I know there's a quicker way of doing this...but I never do it (JG)
        Wouldn't normally do it so doesn't know how
        Mentioned aim is compare sequentially remembering information (did not perform)
        View it's details...I'll probably go down to the nutritional advice or nutrition ingredients (JG) I'd look at fat and carbohydrates maybe look at fibre. It hasn't got much carbohydrate or much fibre. I'd maybe look at protein...I'd just have an eye on salt content...I must say though I don't know what level you're supposed to have (JG)
        Even when values found....one product Intpretation of absolute values mentioned here, uncertain!
        Usually fairly simlar even with the premium ones calories I've not noticed much difference between even the premium ones.... but in others there can be vast differences... like full fat and low fat...I know there's lot more sugar in the the low fat so I've intentionally witched to the full fat whereac at one time that (low) would have been my over riding (choice) (JG)
        Suspicion of healthy product (low fat) claims
        Brand comparision (as a proxy?) (see TOP LEFT OF THIS MAP FOR OTHERS)
  2. Creamy vs vegetable ingredients metioned
5. I'd then put in the search bar "healthy soups" (P1)
  1. It's not what I was expecting (results show slimfast crisps).(types in soups and selected "fresh soups" from automatic list under search bar) (P1)
    1. 1. Fresh soup as a proxy for healthy following failed attempt to navigate
    2. so it's put my favourite first, those we've ordered before so that's useful. I'm scrolling down, because now I'm looking for healthy options. but it just says yeast free, wehat free, lactose free, gluten free. (P1)
      1. So because it's not brought any healthy option soups up, all I've done is bring up all otions with vegetables....So I'll guess I'll go for vegetarian. that's brings up every vegetable soup. (p1)
        Uses vegetarian as proxy for health
        There's gonna be no meat in that so it might be marginally better than one rammed with er, meat. (p1)
6. ASKED IS THERE ANY OTHER INFORMATION YOU:D LOOK AT? (following failed attempt to navigate, selecting vegetarians) well I suppose you could look read the pack information. (clicks onto product information window) Points to table. Now that's very simple and straight forward. Tells me how much fat's in there as a prepared one hundred grams (p1)
  1. I wouldn't normally do that (p1)
    1. Not normal to view PI nutrition information
7. So this is going ot be difficult- you have to look through (DJ) (opens PI window)
  1. I'd just click on that and just see if any..nothing comes up just tells you it is a product description. It just tells you its one of your five a day and its vegetarian that's the only information it gives you. (reading) one half pot contains one portion of your five a day fruit and vegetables so it doesn't give you any salt content or sugar content so that something a bit restrictive really (DID not scroll down to see nutrition) (DJ)
    1. It's not something I've actually looked at before (DJ)
      1. Not normal to search out nutrition- see also theme right hand side
    2. erm ...apart from going into store and reading the label...c os I do go into store as well I don't just shop on line... so its there's something in particular I might just search it out and lookon the packagin. cos it dones't tell you there. It's showing you the label a little bit. its all green the traffic light. (HOOVERS OVER PRODUCT IMAGE TO SEE TRAFFIC LIGHTS) (DJ)
      1. HOOVERS OVER IMAGE TO SEE TRAFFIC LIGHTS
        You can just make it out..that there are four green and not reds. I think that's the best you're going to get I think online (DJ)
        No awarenessof nutritional information in product information window (at bottom)
        Let check futher down here. arh here we are nutrition. so that's what I'd look at.
        Just found out nutrition information is online at bottom of PI window
        You have to know , you know, what your daily intake recommendation for all these and I don't know what they are. so I'd base it on the three green traffic lights. (DJ)
        no idea how to interpret nutrition table. State would use traffic lights. Very valid. despite perceptions. beforehand on difficulty and no-nutrition online.
      2. sTATES NO NUTRITION WOULD NEED TO LOOK AT PACKAGING IN STORE
8. (following navigation to healthier soups opens NuMe Chickpea Spinach) So we've got five-a-day and nutrition. so if I was going for this option I would look at nutrition. particularly the salt. (looks at nutrition table). (S)
  1. 1. looks at nutrition table in the PIW
  2. I'd compare some. salt would be a definite option of health for me particularly Fat I would go for the lowest. More fibre the better. I'd sort of expect the same brands to be similar. so I'd compare brands (s)
    1. Attempts to compare
    2. There might be a comparasion but I've never used it (s)
      1. so I'd look again at sodium on this one (s)
USE OF NAVIGATION
1. Well I've got a list of all those soup in front of me. I'm thinking I'd automatically look for a fresh soup (SL)
  1. Looks for FRESH when asked to chose healthiest (FRESH AS A PROXY FOR HEALTH)
  2. I'd ignore all the tinned an packeted things (SL)
2. So I would try and find organics (SL)
  1. USes ORGANIC as a proxy for healthy
  2. Types in organic soups to search bar
  3. So being healthy, I'll have one with lots of vegetables Spiced lentil that look nice (SL)
    1. USes vegetable content (well appearance in photo/product name) as proxy for healthy (SL)
3. well I would look for an option that the computer is geared up for a option to put healthy....but if I didn't if it was just sometime I bought reguarly would actually just know where to go (J)
  1. would like to use computer to indetify healthy options.
  2. Routine purchase you would just know where to go..o.
  3. IT says the offers but not the healthy options. But then I rarely buy tinned soup I usually make my own.
    1. Can't find healthy option navigation
    2. Wouldn't do this normally- that's explains why can't find?
4. Well very often on the search critieria they have er, the healthy option (P1)
  1. Yep, Left hand side. well this one goes on about yeast free, vegetarianand etc. so that wouldn't be there. (goes to search bar) (P1)
5. It says sort by favourites (sort bar under search bar) I'd look there to see if there was such a filter such as healthy (DJ)
  2. But I can't see anything to say whether it's healthy or not (DJ looking at filter)
    1. CAn't find healthy option navigation
6. Its not normally something I'd do but I've seen this "healthiest soups (Healthier soups) option on the left hand side. And then I would probabl y have to trawl thorugh theingredient (see product information, below) (S)
  2. Only participant to see navigation of healthier soups and use it to select those
I wouldn't normally look for the healthiest (SL)
1. Wouldn't normally do it...their own actions explains not being able to...

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How would select the healthiest soup?

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	Created by sally moore almost 7 years ago