Occupational lexis: lexical items that are
part of that occupation's semantic field
Restricted occupational lexis: specialist vocab
that is only ever used in a specific occupation
John Swales (2011) defined a discourse
community as having members who
Share a set of common goals
Communicate internally, using and owning
one or more genres of communication
Use specialist lexis and discourse
Possess a required level of knowledge
and skill to be considered eligible to
participate in the community
Occupation and international English
There is now lots of interaction between people who
are not native speakers of English at work
This change often calls for specific, standard
modes of English to be used
Kim and Elder (2009)
Research on communication difficulties
experienced by Korean pilots and air
traffic control when communicating with
American colleagues
Problem wasn't the poor English of Koreans, but
the native speakers not using agreed phrases
They would abbreviate unhelpfully and elaborate
unnecessarily, and would use idioms e.g. you're
pulling my leg (Koreans wouldn't understand these)
Occupational pragmatics and power
Refers to the idea of using assumed meanings
where people know how things work because
they share inferences (shared understandings)
Strongly connected to power as
there is power in knowledge
If you know the rules of a community, you can
participate in it, if you don't, and you don't know
how to acquire knowledge of the rules, you are
destined to be an outsider
Drew and Heritage (1993)
Suggests that members of a discourse
community share inferential
frameworks with each other
There are strong hierarchies of power
with organisations, with asymmetrical
relationships marked by language use
E.g. there are constraints on
individuals on the language
they use, when employees put
something onto social media
which could put their
company into disrepute
Koester (2004)
says that using phatic talk, being sociable and
engaging in personal chat is an important aspect of
effective working, and that solidarity is important in
workplace communication
Swales
Written communications are
structured in terms of "moves"
1. Establishing credentials: stating who you are
2. Introducing the offer: offering product or service,
essential detailing of the offer, indicating value of the
offer, enclosing documents, using pressure tactics