COMPETING ON ANALYTICS

Mijail Alania
Mind Map by Mijail Alania, updated more than 1 year ago
Mijail Alania
Created by Mijail Alania almost 3 years ago
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Mapa Mental para la tarea 1 de BI

Resource summary

COMPETING ON ANALYTICS
1 INTRODUCTION
1.1 Companies are transforming their organization into armies of killer apps
1.2 Companies know information about what clients wants like the competition
1.3 Althought many organizations are embracing analitycs, only a few have achieved profiency
1.4 Transformation requires a significant investment in tech
2 ANATOMY OF AN ANALYTIC COMPETITOR
2.1 One exmaple is Marriot from 83% to 91% as revenue -management analytics has been used
2.2 3 Key Attributes among analytics competitors
2.2.1 Widespread use of modeling and optimization
2.2.1.1 Predictive modeling
2.2.1.2 Data in and out in order to understand customers
2.2.1.3 Establish prices in real time to get highest yield
2.2.2 An enterprise approach
2.2.2.1 Most business functions can be improved with sophisticated quantities techniques
2.2.2.2 Centraliza groups to ensure critical data and other resources are well managed and that different parts of the organization can share data easily
2.2.2.3 Example of procter an gamble create a group of analyst from supplu chaing, sales, etc
2.2.3 SENIOR EXECUTIVES ADVOCATE
2.2.3.1 Requieres leadership from executives at the very top who have passion for the quantitive approarch
2.2.3.2 CEO need appreciation and familiriaty
2.2.3.3 Challenge boils to knowing when to run with the number and when with the guts
2.3 THEIR SOURCE OF STRENGHT
2.3.1 Build culture, hire the right people
2.3.2 THE RIGHT FOCUS
2.3.2.1 One strategy, or They will diffused in the initiatives
2.3.2.2 Help customers and vendors measure navels
2.3.3 THE RIGHT CULTURE
2.3.3.1 Analitic and hard discipline
2.3.4 THE RIGHT PEOPLE
2.3.4.1 Analytical firms hire analytical people
2.3.4.2 Squadron of analyst to conduct quentituve experimets
2.3.5 THE RIGHT TECHNOLOGY
3 DATA ESTRATEGY
3.1 information must be present it in standard format, integrated and store in the datawarehouse
4 BUSINESS INTELLIGENCE SOFTWARE
4.1 Collect, analyze and diseminate date
5 COMPUTING HARDWARE
5.1 64 Bit processors
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