Key Media theories- Section A 1b

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Mind Map on Key Media theories- Section A 1b, created by marygledson on 06/09/2014.
marygledson
Mind Map by marygledson, updated more than 1 year ago
marygledson
Created by marygledson over 10 years ago
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Resource summary

Key Media theories- Section A 1b
  1. Audience
    1. Uses of gratification
      1. Uses the media in different ways
        1. Entertaining and providing a storyline
        2. Reception Theory
          1. Each person receives it differently
            1. Do my audience relate to the video or not
          2. A2
          3. Narrative
            1. Difference between Story & Narrative
              1. Narrative
                1. Non linear
                2. Story
                  1. Always Linear
                  2. Narrative Conventions
                    1. Expectaions
                      1. Working in a certain way
                      2. Enigma
                        1. Puzzle
                          1. Want to know what is going to happen in the end
                      3. Todorov
                        1. Reduced narrative to a simple recurring formula
                          1. Equilibrium
                            1. Everything is fine and happy
                            2. Desequilibrium
                              1. Problem happens
                                1. Cinderella
                              2. New Equilibrium
                                1. Back to happy but different from beginning
                              3. Propp
                                1. 7 Characters
                                  1. Didn't use as can't fit with my genre
                                2. Levi-Strauss
                                  1. Binary oppostites
                                    1. Good Vs Bad
                                  2. As
                                  3. Representation/ Media Language
                                    1. Gender
                                      1. Sterotypes
                                        1. How they can be identified
                                          1. Costume
                                            1. Make up
                                            2. Mise-en-scene
                                              1. Sound
                                                1. lip sync
                                                2. Cinematography
                                                  1. Editing
                                                  2. A2
                                                  3. Genre
                                                    1. Pop Rock
                                                      1. Classical and romance genre theory
                                                        1. Tragidy
                                                        2. Repetition and difference
                                                          1. Expect things to go the same way.
                                                            1. Eventually there is a difference
                                                              1. Special
                                                            2. Roland Barthes
                                                              1. We read things using
                                                                1. Signs
                                                                  1. Symbols
                                                                  2. Most things have a puzzle behind them
                                                                    1. Red shoes --> Naughty girl
                                                                    2. Predictable we know what we know what we are getting
                                                                    3. A2
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