988006
Description
Mind Map by andy.dartnell.ad, updated more than 1 year ago
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Created by andy.dartnell.ad
almost 11 years ago
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Corporate aims and objectives
- corporate aims, long term intentions of a business
- objectives, targets that must be achieved in order to meet the
stated aims of the business
- long and short term objectives
- financial crisis will mean a business will focus on
short term survival rather than growth
- profitability may be sacrificed in
order to eliminate a competitor
- changes in policy may force a
firm to adopt different short term
policies
- improving image in short term,
- financial crisis will mean a business will focus on
short term survival rather than growth
- strategies
- general approaches that a
company uses and the policies
and plans it develops in order to
achieve its aims and objectives
- translated in to more
detailed functional
strategies
- market the business is in, who the competitors are,
how they intend to compete and weather to diversify
in to new markets and products
- general approaches that a
company uses and the policies
and plans it develops in order to
achieve its aims and objectives
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