988193
Description
Mind Map by andy.dartnell.ad, updated more than 1 year ago
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Created by andy.dartnell.ad
almost 11 years ago
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Kraft and Cadbury takeover
- reasons for horizontal aquisition
- increased market power
- overcoming barriers to entry
- Cadbury valued at 50% more than market value
- entering emerging markets through cross-borer aquisition
- larger economise of scale
- diversification and risk reduction
- bargaining power
- increased market power
- problems
- both firms managed differently
- turnover of Cadburys key personel
- job redundancies
- lack of communication with acquired employees
- remote management style
- both firms managed differently
- impact on culture
- staff demotivated
- lack of trust
- conflict leading to stress
- feelings of insecurity
- risk of deminishing Cadburys brand
- staff demotivated
- benefits
- share price up from 793p to 3159p
- generates £257m since the takeover
- share price up from 793p to 3159p
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