China, opportunities, threats, success and failure

Description

A Levels BUSS4 (BUSS 4) Mind Map on China, opportunities, threats, success and failure, created by andy.dartnell.ad on 06/09/2014.
andy.dartnell.ad
Mind Map by andy.dartnell.ad, updated more than 1 year ago
andy.dartnell.ad
Created by andy.dartnell.ad over 10 years ago
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Resource summary

China, opportunities, threats, success and failure
  1. opportunity
    1. worlds 2nd largest economy
      1. growing faster than developed economies
        1. approaching 1bn consumers as urbanisation increases
          1. enlarged and increasingly affluent middle class
            1. rapidly emerging market segments
              1. strong demand foe western brands
                1. massive investment in infrastructure
                  1. still a source of high quality low cost supply despite rising wage costs
                  2. threats
                    1. time and cost to establish profitable market position
                      1. risk of loss of IP
                        1. growing & intense local competition
                          1. is competition fair in China
                            1. CSR-western firms under intense scrutiny
                              1. A more hostile external environment for western businesses
                                1. Chinese businesses now have their own global ambitions
                                2. China is big and complex
                                  1. China is a collection of individual sub markets defined by vastly differing demographic, economic and cultural characteristics
                                    1. pop approaching 1.4bn
                                      1. soon 1bn will live in urban areas driving the growth of a huge and increasingly affluent middle class
                                        1. key eval point
                                          1. is China now simply too big to ignore?
                                        2. state owned enterprises are leading the international expansion of Chinese firms outside China
                                          1. Lenovo
                                            1. domestic competitors are growing rapidly and increasingly turning attention towards international markets
                                              1. businesses outside of Chine face lots of new competition
                                                1. HUAWEI
                                                  1. Alibaba
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