Explain the reasons behind the choice of media in a successful promotional campaign. (P4)

Steve Jose
Mind Map by Steve Jose, updated more than 1 year ago
Steve Jose
Created by Steve Jose almost 7 years ago
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Promotion Mind Map on Explain the reasons behind the choice of media in a successful promotional campaign. (P4), created by Steve Jose on 05/20/2013.
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Explain the reasons behind the choice of media in a successful promotional campaign. (P4)
1 Consider the target audience e.g. demographics, interests, geography etc
2 Promote nationally e.g. papers, tv etc. Look at the difference between terrestial e.g. ITV, Satellite/Digital channels
3 Promote locally e.g. papers, cinema etc
4 Consider international methods e,g, Vogue, Rolling Stone etc.
5 Specialist trade magazines e.g. the grocer, retail week
6 Disintermediation, look at communicating with customers one to one via the internet (cutting out the middle man) Can include individual e-mails (direct marketing), tracking purchase history etc.
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