Who developed the elaboration - likelihood model?
What is the central route?
Which type of person uses the central route of persuasion?
What did Friske & Taylor suggest about the peripheral route of persuasion?
According to Friske & Taylor how do humans evaluate information?
Outline the real world application for persuading individuals?
What type of attitude change does the central route have?
What type of attitude change does the peripherial route have?