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Flashcards by Bonnie Mooney, created more than 1 year ago

Flashcards on Marketing Management 14th Edition - Kotler & Keller, created by Bonnie Mooney on 20/10/2014.

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	Created by Bonnie Mooney over 9 years ago

Marketing Management 14th Edition - Kotler & Keller

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Core Marketing Concepts (8)

Needs (5)

Target Markets, Positioning & Segmentation