COGNITIVE SOCIAL PSYCHOLOGICAL THEORY
THE STRENGTHS OF MILGRAM'S EXPERIMENTS
THE LIMITATIONS OF MILGRAM'S EXPERIMENTS
DISCURSIVE PSYCHOLOGICAL RHETORICAL APPROACH
Gibson uses qualitative analysis to study the rhetorical design and interactions between the ‘teacher’ and the authority figure in Milgram’s experiments, focusing on the interaction itself as the primary location of where the rhetorical processes that produce meaning are being constructed.