Flashcards on Consumer Behaviour Chapter 2 Market Segmentation, created by IngIng Hon on 28/11/2014.
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Market Segmentation
Criteria for Effective Targeting of Market Segments (Basis for Segmentation)
Criteria for Effective Targeting: Identification
Criteria for Effective Targeting:
Sufficiency (sizeable)
Criteria for Effective Targeting:
Stability
Criteria for Effective Targeting:
Accessibility
Criteria for Effective Targeting:
Congruent with the Company's Objectives and Resources
Bases for Segmentation
Segmentation Strategies
Types of Segmentation
