What ad type drives the strongest CTR?
Page Post Link Ads
Page Post Image Ads
Page Post video Ads
Mobile App Install Ads
What type of bid type drives the most efficient CPFan for a fan acquisition campaign?
What should you select an oCPM bid type to optimize off of when your campaign goal is awareness?
What should an advertiser select as a campaign objective if your goal is to drive off-Facebook actions?
Website Conversions only with FB pixel implemented
Website Clicks only with FB pixel implemented
How do you apply the Facebook pixels to campaigns for tracking purposes?
At the campaign level
At the ad set level
At the ad level
At the ad account level
What is the view and click through attribution does Facebook’s systematic optimization take into account for oCPM?
7 day click 14 day view7 day click 14 day view
1 day click 30 day view
7 day click 30 day view
30 day click 30 day view
14 day click 30 day view
How does a mobile app install action get tracked against Facebook media?
3rd party tags
Mobile app analytics
Can advertisers share Custom Audiences across Facebook ad accounts?
What lookalike targets aren’t available on Facebook?
Friends of fans