Facebook 202

Question 1 of 10

Medal-premium 1

What ad type typically drives the strongest click through rate (CTR)?

Select one of the following:

  • Standard/Domain Ads

  • Page Post Link Ads

  • Page Post Photo Ads

  • Page Post Video Ads

  • Mobile App Install Ads

Question 2 of 10

Medal-premium 1

What bid type typically drives the most efficient cost per fan (CPF) for a fan acquisition campaign?

Select one of the following:

  • Cost per click (CPC)

  • Cost per 1,000 impressions (CPM)

  • Optimized CPM (oCPM)

  • Cost per action (CPA)

Question 3 of 10

Medal-premium 1

What metric should be selected for an oCPM bid type to optimize off of when the campaign goal is to drive awareness?

Select one of the following:

  • Actions

  • Reach

  • Clicks

  • Social

Question 4 of 10

Medal-premium 1

What campaign objective should be selected if the campaign goal is to drive off-site actions?

Select one of the following:

  • Website Clicks

  • Website Conversions

  • Website Conversions only with a Facebook pixel implemented

  • Website Clicks only with a Facebook pixel implemented

Question 5 of 10

Medal-premium 1

At what level is a Facebook pixel applied to conduct tracking?

Select one of the following:

  • At the campaign level

  • At the Ad Set level

  • At the Ad level

  • At the Ad Account level

Question 6 of 10

Medal-premium 1

What view and click through attribution does Facebook’s systematic optimization take into account for oCPM?

Select one of the following:

  • 7 day click, 14 day view

  • 1 day click, 30 day view

  • 7 day click, 30 day view

  • 30 day click, 30 day view

  • 14 day click, 30 day view

Question 7 of 10

Medal-premium 1

How does a mobile app install action get tracked against Facebook media?

Select one of the following:

  • Facebook pixel

  • 3rd party tags

  • SDK tracking

  • Mobile app analytics

Question 8 of 10

Medal-premium 1

Can Custom Audiences be shared across Facebook ad accounts?

Select one of the following:

  • YES

  • NO

Question 9 of 10

Medal-premium 1

What lookalike targeting is not available on Facebook?

Select one of the following:

  • Conversions

  • Fans

  • Custom Audiences

  • Friends of fans

Question 10 of 10

Medal-premium 1

What is the recommended bid type to increase spend on Facebook?

Select one of the following:

  • Cost per click (CPC)

  • Cost per action (CPA)

  • Cost per 1,000 impressions (CPM)

  • Optimized CPM (oCPM)

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Facebook 202

Julius Ross
Quiz by , created almost 2 years ago

SHIFT QUIZ (Facebook) Quiz on Facebook 202, created by Julius Ross on 24/02/2015.

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Julius Ross
Created by Julius Ross almost 2 years ago
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