What ad type typically drives the strongest click through rate (CTR)?
Page Post Link Ads
Page Post Photo Ads
Page Post Video Ads
Mobile App Install Ads
What bid type typically drives the most efficient cost per fan (CPF) for a fan acquisition campaign?
Cost per click (CPC)
Cost per 1,000 impressions (CPM)
Optimized CPM (oCPM)
Cost per action (CPA)
What metric should be selected for an oCPM bid type to optimize off of when the campaign goal is to drive awareness?
What campaign objective should be selected if the campaign goal is to drive off-site actions?
Website Conversions only with a Facebook pixel implemented
Website Clicks only with a Facebook pixel implemented
At what level is a Facebook pixel applied to conduct tracking?
At the campaign level
At the Ad Set level
At the Ad level
At the Ad Account level
What view and click through attribution does Facebook’s systematic optimization take into account for oCPM?
7 day click, 14 day view
1 day click, 30 day view
7 day click, 30 day view
30 day click, 30 day view
14 day click, 30 day view
How does a mobile app install action get tracked against Facebook media?
3rd party tags
Mobile app analytics
Can Custom Audiences be shared across Facebook ad accounts?
What lookalike targeting is not available on Facebook?
Friends of fans
What is the recommended bid type to increase spend on Facebook?