Flashcards on Marketing Exam 1, created by AshleyLu on 24/09/2013.
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Created by AshleyLu
over 10 years ago
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Define Market
Define Marketing
Customer Value
Customer Relationship Marketing
Name Four Service Characteristics
Intangibility
Inseparability
Variability
Perishability
Define Product
4 Product Levels
Augmented Products
Types of data
Secondary Data:
Primary data:
A _____ is a segment of the population selected to represent the population as a whole.
The factor that exerts the broadest and deepest influence on behavior is:
The buyer decision process begins with:
The most important consumer buying unit in the US is the:
The VAL's framework is one of many different psycho-graphic segmentation systems available today.
TRUE or FALSE
People are more likely to notice stimuli they did not anticipate than notice stimuli they did.
TRUE or FALSE
The single most important element in any hospitality information system is a process for:
WHICH IS FALSE about comment cards?
1. If the process is not well though out, employees may selectively distribute the cards to guests they feel they have a positive response.
2. Often less than 50% of the hotel guests will fill them out.
3. If they are left in hotel rooms, they reflect the opinion of the customers as a whole.
4. They can be useful in spotting trouble areas.
What is Customer Relationship Marketing?
