IMC 306 Final

Question 1 of 65

Medal-premium 1

In the MegaRed example you read about, what was the most critical measure of the Facebook ad campaign's success?

Select one of the following:

  • Number of "likes"

  • Sales

  • Number of "shares"

  • User engagement

Question 2 of 65

Medal-premium 1

How much revenue did Facebook generate in 2013?

Select one of the following:

  • $1.5 billion

  • $7.9 billion

  • $79 billion

  • Facebook did not generate any revenue in 2013

Question 3 of 65

Medal-premium 1

How much profit did Facebook make in 2013?

Select one of the following:

  • $7.9 billion

  • $0

  • $1.5 billion

  • $13 billion

Question 4 of 65

Medal-premium 1

Which of the following consumer behaviors are tracked for creating a purchasing history profile?

Select one of the following:

  • Online shopping carts

  • Store checkout scanners

  • Loyalty cards

  • All of the above

Question 5 of 65

Medal-premium 1

How long has Facebook been selling ads?

Select one of the following:

  • Three years

  • Five years

  • Ten years

  • They don't sell ads

Question 6 of 65

Medal-premium 1

Facebook has how many users worldwide?

Select one of the following:

  • 1.3 million

  • 13 million

  • 1.3 billion

  • 13 billion

Question 7 of 65

Medal-premium 1

How many American women over the age of 45 are on Facebook?

Select one of the following:

  • 320,000

  • 3.2 million

  • 32 million

  • 32 billion

Question 8 of 65

Medal-premium 1

Mothers, the "buyers" in most typical families, spend how much more time on Facebook than other users?

Select one of the following:

  • Three times

  • Four times

  • Five times

  • Six times

Question 9 of 65

Medal-premium 1

How many advertisers does Facebook currently have?

Select one of the following:

  • One and a half million

  • Ten million

  • Ten thousand

  • Five hundred

Question 10 of 65

Medal-premium 1

Facebook is competing with TV for advertising dollars by pushing new video ads for big marketing events like movie ads.

Select one of the following:

  • True
  • False

Question 11 of 65

Medal-premium 1

Facebook accounts for how much of the total amount of time Americans spend online?

Select one of the following:

  • One in every six minutes

  • Three of every six minutes

  • Four of every six minutes

  • Five of every six minutes

Question 12 of 65

Medal-premium 1

Of Facebook;s current advertisers, most of them are:

Select one of the following:

  • Large corporate advertisers

  • Family-owned businesses

  • Small advertisers

  • Medium-sized advertisers

Question 13 of 65

Medal-premium 1

Facebook accounts for how much of the total amount time Americans spend on mobile?

Select one of the following:

  • One of every two minutes

  • One of every five minutes

  • Two of every five minutes

  • Four of every five minutes

Question 14 of 65

Medal-premium 1

How much money do advertisers spend on television per year?

Select one of the following:

  • 20 million

  • 200 million

  • 20 billion

  • 200 billion

Question 15 of 65

Medal-premium 1

What is the ratio of cost (of an ad campaign, for instance) to profit?

Select one of the following:

  • RSS (Really Simple Syndication)

  • (ROI) Return on Investment

Question 16 of 65

Medal-premium 1

What is a tool that allows you to receive a specific feed of information without going to that web page?

Select one of the following:

  • RSS (Really Simple Syndication)

  • SMS (Short Messaging Service)

Question 17 of 65

Medal-premium 1

What is the practice that aims to improve a website's ranking in a Google (or Bing, or Yahoo) search?

Select one of the following:

  • SEO (Search Engine Optimization)

  • ORM (Online Reputation Management)

Question 18 of 65

Medal-premium 1

What is the service that allows electronic messages to be sent on a cellular network?

Select one of the following:

  • ROI (Return on Investment)

  • SMS (Short Messaging Service)

Question 19 of 65

Medal-premium 1

What is the term for understanding and influencing of the perception of an entity online?

Select one of the following:

  • ORM (Online Reputation Management)

  • RSS (Really Simple Syndication)

Question 20 of 65

Medal-premium 1

Which of the following is NOT a SMART objective?

Select one of the following:

  • Attainable

  • Specific

  • Targeted

  • Realistic

  • Time bound

  • Measurable

Question 21 of 65

Medal-premium 1

Nike's digital marketing strategy led to growth in membership, but not in share prices.

Select one of the following:

  • True
  • False

Question 22 of 65

Medal-premium 1

Nike's digital marketing strategy led to growth in membership but not in share prices.

Select one of the following:

  • True
  • False

Question 23 of 65

Medal-premium 1

Which of the following might serve as KPIs?

Select one of the following:

  • An increase in campaign-related "shares" or "comments" on Facebook

  • A high rate of return on customer satisfaction surveys

  • A decrease in revenue

  • An increase in sales

  • All of the above

Question 24 of 65

Medal-premium 1

Nike's digital marketing strategy led to an expansion of their products

Select one of the following:

  • True
  • False

Question 25 of 65

Medal-premium 1

Which of the following represents SWOT?

Select one of the following:

  • Strengths, Weaknesses, Opponents, Threats

  • Strategies, Weaknesses, Opportunities, Threats

  • Strengths, Weaknesses, Opportunities, Threats

  • Strengths, Weaknesses, Opportunities, Tactics

Question 26 of 65

Medal-premium 1

Which of the below links does NOT have a "friendly" URL?

Select one of the following:

  • Nike Football: http://vine.co./nikefootball

  • Nike: https://vine.co/u/9347324974872

  • Nike: https://twitter.com/nike

  • They all have friendly URLs

Question 27 of 65

Medal-premium 1

Which of the following is not one of the "five Ps" of marketing?

Select one of the following:

  • Products

  • Price

  • Proficiency

  • Placement

  • Promotion

Question 28 of 65

Medal-premium 1

Search engines such as Google are capable of reading images, audio and videos just as easily as text.

Select one of the following:

  • True
  • False

Question 29 of 65

Medal-premium 1

When adding a link to a blog post or any online text, it's best to leave the URL visible rather than hyperlink it from any keywords/anchor text

Select one of the following:

  • True
  • False

Question 30 of 65

Medal-premium 1

Which of the below constitutes a Call to Action, or CTA?

Select one of the following:

  • Sign up for our newsletter

  • Take advantage of our sale

  • Enter our sweepstakes

  • Post a photo and instagram

  • All of the above

Question 31 of 65

Medal-premium 1

The keywords added to a blog post's meta data are called

Select one of the following:

  • Widgets

  • Tags

  • Categories

  • RSS

Question 32 of 65

Medal-premium 1

HTML tags and hashtags are the same thing

Select one of the following:

  • True
  • False

Question 33 of 65

Medal-premium 1

Chipotle says its videos are about "values integration." What values are they specifically espousing?

Select one of the following:

  • Fair employment practices

  • Buying local

  • Vegetarianism

  • Sustainable farming practices

Question 34 of 65

Medal-premium 1

Which of the following factors play a dominant role in the search algorithm for videos?

Select one of the following:

  • Video views

  • Age of video

  • Shares

  • Subscribers

  • All of the above

Question 35 of 65

Medal-premium 1

All the reports written about the Chipotle video in the news media could be considered:

Select one of the following:

  • Traditional advertising

  • Paid media

  • Movie reviews

  • Earned media

  • A product pitch

Question 36 of 65

Medal-premium 1

Enabling sharing is a great way to increase video views, but it won't help with search results

Select one of the following:

  • True
  • False

Question 37 of 65

Medal-premium 1

Inbound links, or hyperlinks from other sites linking back to your video, help increase video views but don't improve search engine results

Select one of the following:

  • True
  • False

Question 38 of 65

Medal-premium 1

Multiple video views can come from one user

Select one of the following:

  • True
  • False

Question 39 of 65

Medal-premium 1

Press coverage for "The Scarecrow" netted how many impressions?

Select one of the following:

  • 12,000

  • 31,000

  • 11 million

  • 126 million

  • 500 million

Question 40 of 65

Medal-premium 1

The length of your video channel's playlist does not have any impact on a particular video's search engine results

Select one of the following:

  • True
  • False

Question 41 of 65

Medal-premium 1

Of the many factors that contribute to whether or not a video "goes viral" mark the one below that the Chipotle videos does not adhere to

Select one of the following:

  • Address a current or currently trending topic

  • Make it enticing

  • Make it remarkable

  • Make it shareable

  • Make it short

  • Make it unique

Question 42 of 65

Medal-premium 1

Which of the following components are evaluated on a keyword and key phrase level by the search engine spiders. (Check all that apply)

Select one or more of the following:

  • Tags

  • Playlist additions

  • Inbound links

  • Share buttons

  • Embeds

  • Titles

Question 43 of 65

Medal-premium 1

If a video is outdated, it is still just as easily found through a search engine

Select one of the following:

  • True
  • False

Question 44 of 65

Medal-premium 1

Chipotle integrated what other marketing products with their animated videos?

Select one of the following:

  • sustainable agriculture information app

  • a comedy series that aired on Fox TV

  • Burritos

  • iTunes video game app

Question 45 of 65

Medal-premium 1

Chipotle's message is meant to distance the company from whom?

Select one of the following:

  • Chick-Fil-A

  • Taco Bell

  • McDonald's

  • Starbuck's

  • Panera

Question 46 of 65

Medal-premium 1

Where did Chipotle's short animated film "Back to the Start" first appear?

Select one of the following:

  • on TV during the superbowl

  • on tv during the academy awards

  • on Youtube

Question 47 of 65

Medal-premium 1

Search advertising on Google is based on the results of auto-complete

Select one of the following:

  • True
  • False

Question 48 of 65

Medal-premium 1

Which of the below Facebook advertising options shows up in your connections' news feeds when you interact with that brand's Facebook page?

Select one of the following:

  • Facebook ads

  • Facebook engagement ads

  • Sponsored stories

  • Promoted posts

Question 49 of 65

Medal-premium 1

Which of the below is NOT an example of common display advertising types online?

Select one of the following:

  • Banner ads

  • Pop-up ads

  • Wallpaper ads

  • Floating ads

  • Interactive graphics

Question 50 of 65

Medal-premium 1

It is possible to prevent your web browser from tracking your movements online and collecting data to be sold to advertisers.

Select one of the following:

  • True
  • False

Question 51 of 65

Medal-premium 1

When creating a search advertising campaign, you should be careful not to use commonly misspelled versions of the keywords you're targeting.

Select one of the following:

  • True
  • False

Question 52 of 65

Medal-premium 1

Which of the below are critical to keyword placement for search engine optimization?

Select one of the following:

  • Title

  • Body content

  • In the web address

  • in the meta description

  • In the tags

  • all of the above

Question 53 of 65

Medal-premium 1

Email marketing campaigns should always have a strong call to action

Select one of the following:

  • True
  • False

Question 54 of 65

Medal-premium 1

With email marketing, it possible to measure how your open rate compares with a competitor's.

Select one of the following:

  • True
  • False

Question 55 of 65

Medal-premium 1

Using a "teaser" in the subject line of an email marketing campaign is a good way to improve your open rate, regardless of whether that's what your email is actually about.

Select one of the following:

  • True
  • False

Question 56 of 65

Medal-premium 1

When an email doesn't make it to the intended recipient because of a "soft bounce" that email address should immediately be removed from the house list.

Select one of the following:

  • True
  • False

Question 57 of 65

Medal-premium 1

Email marketing can deliver the best ROI of any digital marketing tactic

Select one of the following:

  • True
  • False

Question 58 of 65

Medal-premium 1

A company's "house list" of emails is a database that must be purchased from a third party.

Select one of the following:

  • True
  • False

Question 59 of 65

Medal-premium 1

The "opt-out" link should be placed in the footer area of an email so as to discourage readers from unsubscribing.

Select one of the following:

  • True
  • False

Question 60 of 65

Medal-premium 1

The subject line of an email marketing campaign must be shorter than 140 characters

Select one of the following:

  • True
  • False

Question 61 of 65

Medal-premium 1

It is standard practice to send emails using HTML

Select one of the following:

  • True
  • False

Question 62 of 65

Medal-premium 1

When an email doesn't make it to the intended recipient because of a "hard bounce" that email address should be removed from the house list.

Select one of the following:

  • True
  • False

Question 63 of 65

Medal-premium 1

Of the six unique features of mobile devices, which one is the one most relevant to a mobile marketer who wants to launch a UGC campaign?

Select one of the following:

  • mobile devices are personal

  • mobile devices encourage creativity

  • mobile devices are always carried

  • mobile devices are always on

  • mobile devices have a built-in payment system

  • mobile devices allow accurate audience measurement

Question 64 of 65

Medal-premium 1

Of the six unique features of mobile devices, which is the one most relevant to a movie marketer who wants to boost direct sales?

Select one of the following:

  • mobile devices are personal

  • mobile device have a built-in payment system

  • mobile devices are always carried

  • mobile devices are always on

  • mobile devices encourage creativity

  • mobile devices allow accurate audience measurement

Question 65 of 65

Medal-premium 1

Of the six unique features of mobile devices, which is most relevant to a company that wants to know exactly how many people view their content and when?

Select one of the following:

  • mobile devices are personal

  • mobile devices allow accurate audience measurement

  • mobile devices are always on

  • mobile device have a built-in payment system

  • mobile devices encourage creativity

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IMC 306 Final

Kelsy Cline
Quiz by , created over 1 year ago

IMC 306 Marketing Final

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