Adam Schnaare
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Prep for Adobe Site Catalyst exams

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Adam Schnaare
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Adobe Cert Training 102

Adobe Cert Training 102

Question 1 of 47

1

In regard to the s.tl() method, what do 'o','e',and 'd' represent respectively?

Select one of the following:

  • custom, exit, download

  • overhead, exit, destination

  • internal, external, description

Explanation

Question 2 of 47

1

s.events='event1:1234abcd' is an example of what?

Select one of the following:

  • Event serialization

  • Event concatenation

  • External link tracking

Explanation

Question 3 of 47

1

Event serialization must be enabled by clientCare

Select one of the following:

  • True
  • False

Explanation

Question 4 of 47

1

Events can hold what type of data?

Select one or more of the following:

  • Counters

  • Numeric and currency

  • Booleans

Explanation

Question 5 of 47

1

What is a good example of events being used as a counter?

Select one of the following:

  • s.events = 'event1'

  • s.events = 'event1'; s.products=';product;1;2.99;event1=100'

  • s.events = 'event1=5'

  • s.events = 'event1'; s.products=';product;1;2.99;event1=1.99'

Explanation

Question 6 of 47

1

What is a good example of events being used as currency?

Select one of the following:

  • s.events = 'event1'; s.products=';product;1;2.99;event1=1.99'

  • s.events = 'event1=5'

  • s.events = 'event1'; s.products=';product;1;2.99;event1=100'

  • s.events = 'event1'

Explanation

Question 7 of 47

1

There are two types of merchandising, product string and conversion variable

Select one of the following:

  • True
  • False

Explanation

Question 8 of 47

1

Where is the merchandising category in the product string?

Select one of the following:

  • s.products = ';product;;;;eVar2=merchandising category'

  • s.products = ';product;;eVar2=merchandising category;;'

  • s.products = ';product;eVar2=merchandising category;;;'

  • s.products = 'eVar2=merchandising category;product;;;;'

Explanation

Question 9 of 47

1

Conversion variable needs to use a non-binding event, which you will set in the Admin console

Select one of the following:

  • True
  • False

Explanation

Question 10 of 47

1

You can fire the merchandising value at any time.

Select one of the following:

  • True
  • False

Explanation

Question 11 of 47

1

What is a good example of the s.hier variable?

Select one of the following:

  • s.hier1 = 'products|shirts|red polo'

  • s.hier1 = 'products with shirts and polos'

  • s.hier1 = ';products;shirts,red,polo'

  • s.hier1 = ';products;shirts|red|polo'

Explanation

Question 12 of 47

1

eVars persist

Select one of the following:

  • True
  • False

Explanation

Question 13 of 47

1

s.props persist

Select one of the following:

  • True
  • False

Explanation

Question 14 of 47

1

eVars allocation can be set to...

Select one or more of the following:

  • most recent(last)

  • original value(first)

  • linear

  • open

  • auto

Explanation

Question 15 of 47

1

eVar expiration can be set to...

Select one of the following:

  • [visit, hit, never, minute, hour, purchase, product events, custom]

  • [visit, hit, never, minute, hour, props, product events, custom]

  • [visit, hit, never, minute, hour, props, purchase, custom]

  • [visit, hit, default, minute, hour, purchase, props, custom]

Explanation

Question 16 of 47

1

Props can be enabled for...

Select one or more of the following:

  • List support

  • Pathing

  • Participation

  • Boolean triggers

Explanation

Question 17 of 47

1

Pathing gives you the path a visitor took to get to your site

Select one of the following:

  • True
  • False

Explanation

Question 18 of 47

1

Conversion events are determined by successfully authenticating to back-end servers

Select one of the following:

  • True
  • False

Explanation

Question 19 of 47

1

What is a good example of the campaign variable?

Select one of the following:

  • s.campaign=s.getQueryParam('cid')

  • s.campaign='event1=100'

  • s.campaign=s.servers.toLowerCase()

  • s.campaign=s.setQueryParam('cid')

Explanation

Question 20 of 47

1

A document used to illustrate which variables you are using and how they are being used.

Select one of the following:

  • Quality Assurance Test Plan

  • Solution Design Document

  • Variable Pathing Plan

  • Research and Analysis Document

Explanation

Question 21 of 47

1

An Adobe provided browser favorite/bookmark that allows you to view Adobe image requests on a page

Select one of the following:

  • Internet Explorer 6

  • Digital Pulse Debugger

  • Firebug

  • Chrome Dev Tools

Explanation

Question 22 of 47

1

Digital Pulse Debugger shows SiteCatalyst, Test&Target, Recommendations, AudienceManager, Survey and Adlens tags

Select one of the following:

  • True
  • False

Explanation

Question 23 of 47

1

Digital Pulse Debugger provides options to URL Decode, Auto Refresh and view in a Friendly Format

Select one of the following:

  • True
  • False

Explanation

Question 24 of 47

1

What requires Adobe ClientCare to complete?

Select one or more of the following:

  • Identifying supported users

  • Enabling hierarchy variables

  • Enabling conversion visits and visitors

  • Enabling s.transactionID for data integrations

  • Enabling s.tnt variable for T&T integrations

  • Changing the currency for a report suite after initial creation

  • Disabling a report suite

  • Enabling event serialization

Explanation

Question 25 of 47

1

Datawarehouse is a real-time repository of SC Data.

Select one of the following:

  • True
  • False

Explanation

Question 26 of 47

1

SAINT is a cloud-based storage solution for SC-referenced assets.

Select one of the following:

  • True
  • False

Explanation

Question 27 of 47

1

What Adobe product provides deepest insights and concise segmentation as revealed by unlimited real-time visitor info?

Select one of the following:

  • Datawarehouse

  • SAINT

  • Discover

  • VISTA

  • Data Sources

Explanation

Question 28 of 47

1

What Adobe product allows you to apply a rule or logic to your SiteCatalyst data after it has been collected, but before it's stored in Adobe's tables.

Select one of the following:

  • Datawarehouse

  • SAINT

  • Discover

  • VISTA

  • Data sources

Explanation

Question 29 of 47

1

What variable can be used to enable multi-suite tagging?

Select one of the following:

  • s_accounts

  • eVars

  • props

  • channel

Explanation

Question 30 of 47

1

What Adobe product allows offline data  or additional online data to easily be imported and immediately made available in reporting and tied to siteCatalyst data using a transactionID?

Select one of the following:

  • Data Sources

  • SAINT

  • Datawarehouse

  • Discover

  • VISTA

Explanation

Question 31 of 47

1

What is the preferred method for submitting data to Data Sources?

Select one of the following:

  • FTP

  • API

  • SMS

  • ACME

Explanation

Question 32 of 47

1

What Adobe product is a compressed file containing raw tab-delimited traffic data for a report suite?

Select one of the following:

  • Data Feed

  • Data Sources

  • SAINT

  • Datawarehouse

Explanation

Question 33 of 47

1

What Adobe product is a tool used to segment data retrospectively from Datawarehouse and become available in a new report suite in SC?

Select one of the following:

  • VISTA

  • ASI

  • Discover

  • Data Sources

Explanation

Question 34 of 47

1

What Adobe tool simplifies data collection by allowing you to manage your variable data as it's being sent to reporting?

Select one of the following:

  • Processing Rules

  • VISTA Rules

  • Client Rules

  • Datawarehouse

Explanation

Question 35 of 47

1

What is Adobe's order of rule operations?

Select one of the following:

  • Data collection > Processing Rules > VISTA > Marketing Channel Processing Rules

  • Data collection > VISTA > Processing Rules > Marketing Channel Processing Rules

  • Data collection > Marketing Channel Processing Rules > VISTA > Processing Rules

  • Data collection > Processing Rules > Marketing Channel Processing Rules > VISTA

Explanation

Question 36 of 47

1

SAINT classifications are additional data attributes or properties that are applied to the key value

Select one of the following:

  • True
  • False

Explanation

Question 37 of 47

1

Select the types of classifications

Select one or more of the following:

  • Campaign

  • Creative

  • Metric Specific

  • Variable

  • Conversion

Explanation

Question 38 of 47

1

Campaign classifications are defined as

Select one of the following:

  • elements that will not vary within the campaign, such as the name or owner

  • elements that do vary between placements or instances of the campaign. Includes media type, headline, keyword or vendor.

  • fixed numeric values associated with a campaign, such as the hard cost for a campaign

Explanation

Question 39 of 47

1

Metric specific classifications are defined as

Select one of the following:

  • fixed numeric values associated with a campaign, such as the hard cost for a campaign

  • elements that do vary between placements or instances of the campaign. Includes media type, headline, keyword or vendor.

  • elements that will not vary within the campaign, such as the name or owner

Explanation

Question 40 of 47

1

Classifications create additional reports that can be found under the variable you are classifying in reporting, these reports further breakout your reporting by the classifications you have created

Select one of the following:

  • True
  • False

Explanation

Question 41 of 47

1

Place siteCatalyst page code just after the <body> tag for the best performance

Select one of the following:

  • True
  • False

Explanation

Question 42 of 47

1

Legacy code or H code has the most plugin support as all of the plugins are not supported in AppMeasurement

Select one of the following:

  • True
  • False

Explanation

Question 43 of 47

1

AppMeasurement library

Select one or more of the following:

  • is 3-5 times faster than H.25

  • has native support for most used plugins

  • is small and fast enough to be used on mobile sites but has all the power of the old H-code so it can be used on the web

  • supports deploying the s_code and page code inside the head tag, which was not fully supported in H code

  • supports running multiple version of a library at the same time by using different object names (instead of "s" you could use "s_new", etc...)

  • intentionally redirects Internet Explorer 6 an 7 users to a Microsoft-sanctioned upgrade site

  • acts as a polyfil for HTML5 element definition standards

Explanation

Question 44 of 47

1

How might you exclude internal traffic?

Select one or more of the following:

  • Use the internal url filter in the admin console to determine which domains you want to collect traffic from

  • Use s.linkInternalFilters in the JS library to determine which domains are considered internal

  • Submit all internal requests from the https:// protocol.

Explanation

Question 45 of 47

1

How might you tag a 404 page?

Select one or more of the following:

  • Use the pageType variables to designate a 404 page.

  • Ensure that the pageName variable is not populated on the 404 error page.

  • Add pathing to the s.errorPage variable.

Explanation

Question 46 of 47

1

Plugins:

Select one or more of the following:

  • Are JS utilities or functions that are added to your standard JS library and are primarily used to modify or add to the existing functionality.

  • Are Community-driven JS modules housed on the popular open-source site GitHub.

  • Extend the capabilities of the JS library to provide functionality that is not provided by default

  • Are enabled by setting s.usePlugins = true and placing the plugin configuration in the s_doPlugins function

Explanation

Question 47 of 47

1

What plugin is generally used to grab a value from an identified query parameter in your url string?

Select one of the following:

  • s.getQueryParam

  • s.queryStringParam

  • s.parseQueryString

Explanation

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