(Photos shown below)
To the right of this bar, symbols of the social medias that the band have are given. These again are the same colour and match with the rest of the page. However, they are significant because they complement the target audience. Not only will they actually understand what the symbols are for - Sound Cloud, Twitter, YouTube, Twitter and Facebook, but themselves are most likely to have the matching social media. Enabling them to be able to stay up to date with the band and communicate on a more personal level. So, if somebody was to go onto their website being interested into their music, they may be more likely to follow the interests of the band and become more of the conventional 'Fan'
There are also many links that take the person off of their home page and into other websites - such as social media, iTunes, merch stores and PDF downloads. Which advertises themselves better and easier - so the person doesn't have to research every page to find something.
Similar conventions are seen within (Picture 4)