Who can post on behalf of Kimberly-Clark and their brands?
All of the above
In all media, K-C does NOT allow brand messages to be placed in environments or with content containing the following:
Graphic or excessive violence, or threats of such
Discriminatory, harassing or retaliatory activities
Exploitive or gratuitous sex
Editorial/Content that slanders and/or can be perceived as damaging to K-C at the corporate or brand level
Discussion and/or glorification of illegal activities
Content considered generally to be in bad taste
Content that discloses confidential, proprietary or trade secret information belonging to K-C
Persons under the age of 13 can leave comments/content on K-C branded social pages.
Community Managers should use the approved "Play Nice" language in a follower conversation where social users are verbally attacking one another.
What type of posts should be hidden from our social space? (check all that apply)
Profanity, perverted, vulgar, or pornographic language
Harmful or misleading information
Posts with a clear intention to sell or promote another product or service
Photo of cute babies
Any discriminatory, harassing or retaliatory reference regarding gender, disability, religion, politics, race, sexual preference or any other protected category
Personally identifiable information
Any content that includes sending spam or phishing
In most cases, to preserve the immediacy and conversational nature of social media, K-C’s practice is to allow user generated content to appear immediately on K-C’s social media accounts or sites, and be moderated continuously or as soon after going live as possible.
K-C’s preference is that every single post includes transparent disclosure.
Community Managers can edit any content that has already been posted.
Community Managers may request any personal, or personally identifiable, information from consumers through social media.
Is private messaging allowed through our branded social media programs?
The Community Manager should always steer negative social complaints offline.
How do you decide what posts should be escalated? (Select the best possible answer)
Use your best judgement
Ask your lead
Through the escalation decision tree
All posts should be escalated
K-C owns all global K-C social media sites, as well as the administrative right to distribution and passwords for such sites.
YouTube is used primarily for embedded and hosted videos.
What comments/posts should Community Managers respond to? (check all that apply)
All posts to the Facebook timeline, unless the comment is questionable and you're instructed to ignore by the team lead
Photos on our timelines
Photos in threads
What should you look for when following back on Twitter?
Must have a profile photo
50 followers or more
Whether or not the account uses profanity and or graphic photos
If the user is an ABDL
How responsive should the Community Manager's comments be?
10 minutes or less
15 minutes or less
20 minutes or less
30 minutes or less
Can Instagram posts be made from personal devices?
What can the Community Manager retweet?
Tweets from just our followers
A tweet from a K-C partner or blogger, and anything pre-approved by the agency
None of the above
Can K-C employees leave reviews on our products?
Yes, but only if they disclose that they are a K-C employee and their opinions are their own